Real Estate Connect San Francisco 2013 – Discount Code

by Steve Pacinelli on Jun 14th, 2013
Posted in Text

Twice a year I look forward to the Connect Conferences. 

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Everything from the content, to the speaker lineup, and all the opportunities to network make the Connect Conferences a worthwhile trip no matter where you are in the country.

This year in San Francisco, July 10th – 12th, I will be on a panel titled - Mobile Marketing: New ways to Think About These Little Devices

I will be sharing the stage with some pretty amazing people.

Burzin Engineer, Managing Director, Elemental Crafts

Art Agrawal, CEO, YourMechanic , @yourmechanic

Caterina Fake, Founder & CEO, Findery , @caterina

That is what makes Connect so valuable; there are speakers from outside of our industry providing insight as well as industry leaders within real estate.  Sometimes we can get…
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Zumper Pro – Create Rental Ads in Minutes

by Steve Pacinelli on Jun 6th, 2013
Posted in Mobile Apps, Text

Zumper LogoZumper Pro is a new, free, mobile tool for real estate professionals that will create digital advertisements that can be used on the Zumper site, Craigslist, or anywhere that accepts HTML.

The basic premise is simple – snap some pics, move some sliders, add a little detail and the iPhone app takes care of the rest.

Taylor GlassMoore, COO of Zumper, gave me a demo of the product, and here is what he said.

“A lot of innovation in mobile software for rentals has focused on the renter, leaving the leasing professional behind. Coming from a family of

real estate brokers and having worked 6+ years at Coldwell Banker I’ve learned a lot about what tools are missing in the real estate industry. Landlords and Brokers are already taking pictures of…

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Are You Receiving Leads from Realtor.com, Zillow, or Trulia?

by Steve Pacinelli on May 16th, 2013
Posted in email, Text

Realtor.comWhen you respond to these leads with the only form of contact they usually give you, email, are they opening your responses?

Do you even know if they opened your email or clicked any links?  If not, go here first.

Now we have that out of the way, lets talk about how to increase that open rate.

I presented at the Agent Reboot conference in Seattle and had the opportunity to watch Darin Persinger from Productivity Junkies talk a bit about leads and how to respond to them.  He explained the process of how a consumer searches on Realtor.com and connects with the site.  That consumer then fills out a form and is then presented with an email from “Kelly Agent”, which might not ever get read.  Why you ask?  Watch the video below to find out and…

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