#1 Power Tool of Real Estate – The Blog

by Suzanne on May 28th, 2010
Posted in Blogging, Social Media, Text

It’s really not a question anymore, it’s a statement:  You MUST have a real estate blog if you want to be successful in the online world of real estate.  But for those of you who are still questioning the importance of blogging, I think it’s appropriate for us to be completely transparent and let you [...]

Best Gmail, Tips, Tools, Tricks, and Labs!

by Chris on Jun 18th, 2010
Posted in Eye On The Agents, Google, Software, Text

If you love Gmail like I do…Check out these ‘Best Gmail, Tips, Tools, Tricks, and Labs ” features to make your Gmail experience even more satisfying! To enable “Google Labs” in your Gmail account, follow these instructions:  ENABLE GOOGLE LABS If you have the URL to a favorite gadget that you like to use… you can add [...]

5 Hot Real Estate Marketing Tips for Facebook

by Suzanne on Sep 3rd, 2010
Posted in Facebook, Text

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Strategy.  What a word!  But, it’s a word that SO often is skipped over when real estate marketing comes into play.  So many times I have been approached by Realtors who want to dive into their marketing, whether on Facebook or any other highly trafficked online mecca,  but don’t have a strategy or plan of any sort in place.

So, here’s our 5 hot real estate marketing tips that should be the core to your strategy when using Facebook to boost your business.

1.  Incorporating Facebook Within Your Blog.

A huge percentage of the population have a Facebook account and use it for more than just personal reasons.   And if this doesn’t include you, where have you been hiding?!   While it’s true by just having a personal account will help you gain more exposure, your main goal and strategy should be within your Fan Page(s).   Utilizing the power of Facebook directly with…

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How To Use Creative Commons Photos- For FREE!

by Jeremy Blanton on Sep 1st, 2010
Posted in Blogging, Product Reviews, Social Media, Software, Text

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How to Use Creative Commons Photos- The Why

We all understand the importance of adding photos and labeling them properly into our blog posts. Adding just 2 images can increase the time someone stays at your blog by up to 300%! That means if the average time is around 30 seconds, we can get someone to stay up to 3 minutes by adding them. This is an important thing to note because not many people can read 500 word blog posts in under 30 seconds.

The reason this works is because consumers scan posts for the important points. If a photo is there, that consumer’s eyes are drawn to the photo and they will study it. If the photo is good enough to get their attention, they will read the…

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The Most Innovative Interview in Real Estate – Part II

by Suzanne on Aug 11th, 2010
Posted in Interviews, Text, Video, Video Favorites

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Being awarded the Most Innovative Brokerage by Inman this year did not come by chance or luck for those at The Good Life Team; We can definitely concur with their sentiment in our winning of the Most Innovative Blog too!

In Part II of our interview “The Most Innovative Interview“ with Broker/Owner, Krisstina Wise, and Chief Technology Officer, Jack Miller, they spoke with Chris on  how Brokers need to lead by example, and where single agents must start their marathon of social networking endeavors – At Mile Zero!

How many times have you heard your broker dictate that YOU should “go to ABC seminar and learn about XYZ“, or tell you about how “we’re having Bobby Jones from Jones Marketing come in and give a presentation about how to market online – YOU should attend!“…  That’s all well and good, but are…

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The Most Innovative Interview in Real Estate

by Suzanne on Aug 10th, 2010
Posted in Home Page Slider, Interviews, Text, Video, Video Favorites

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Chris had the opportunity to talk “one-on-two” with Krisstina Wise and Jack Miller with The Good Life Team, also this year’s winners of Inman’s 2010 Most Innovative award in the Brokerage category. Chris sat down with them and had a candid interview about how they believe they got to where they are today in just two short years.

Two things stand out from this most innovative interview we have ever conducted:

1.  True ROI will be evident when you are either IN or OUT of business in 5 years, and

2.  The fundamental shifts in how consumers (your leads) are behaving means equal shifts in how you must conduct your business!

In the past, realtors have used two main strategies to gain business and find success – database management and maintenenance (keeping in touch with clients), and neighborhood farming (Recipe cards!?  Yikes!)  But with the…

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Top 5 Facebook SEO Strategies For Real Estate Agents

by Suzanne on Aug 6th, 2010
Posted in Facebook, Text

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Over the past year, Facebook Pages have increasingly become more definitive as a key role in Realtors online marketing strategies, and in doing so, the need to understand how to make them work for your business has respectively grown too. To just simply have a business (Fan) page on Facebook is not cutting it anymore; learning how to maximize on capturing as many of the hundreds of millions of eyeballs that are viewing Facebook every minute of every day is (or at least should be) paramount.

By now you probably know that your Fan Page on Facebook is indexed by the search engines, whereas your profile or group pages are not.  So with that in mind, within today’s  article we’ll get into the nitty gritty of our Top 5 Facebook SEO strategies for Real Estate Agents:

1.  Choose Your Page Name Carefully!
This is done when you first set up your Fan…

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