Caveat emptor: Let the buyer beware. It’s true that the last thing potential home buyers want to hear before plunking down cash (or signature on the dotted line) for what is often the largest purchase in their life is a laundry list of the property’s shortcomings.
At the same time, they want to make sure that they are able to see clearly through those rose-colored glasses which you, as their agent, can help them de-fog and that they aren’t walking into the biggest mistake of their lives.
In the case of first-time home buyers, this is especially true: Since you are the expert and they have no experience in the property purchasing department, you are in the best position to set them straight about the flaws of the place, or at least point them out.
And of course this disclosure runs both ways…Continue reading
Do QR codes kill kittens? I just read Scott’s new book about these controversial codes.
I pretty much love everything Scott Stratten does. The man is a genius. However, I was a little underwhelmed with his latest book that took me 39 minutes to read. It was the first book I ever read that was written in the language of “Twitter”…. a picture, then two sentences…another picture, then three sentences. When I read a book, I want to be immersed and dive deep into the topic at hand. This book never took me there. I will still hang on to every word Scott says on his site www.unmarketing.com, but was honestly let down by his book.
So to ride his coattails, since QR codes are a hot topic right now, I have a guest contributor that has a different perspective! It is always good to keep an…Continue reading