Advanced Photo Editing Tool For Realtors

In some of our previous posts about taking better photos and our photo editing series we went over some of the basics for enhancing our images.  Now, I want to introduce you to a more advanced program called Nik Color Efex Pro 4.

This is a program that I use religiously to edit and refine almost all of my images.  In the video below I am going to cover one of its 50+ photo editing filters and how to quickly and easily get fantastic results for your real estate pics.  The graduated filter is phenomenal for adding any color sky you want to your images.  One caveat, you need to have Photoshop, Lightroom or Aperture before you can add this tool on to your workflow.  If you do use any of these systems, Nik has a 30 day free trial that you can use without having to put in a credit card.

Nik Color Efex 4 is form the same company that makes Snapseed for your mobile device!

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  1. Theresa January 3, 2013 at 7:44 pm - Reply

    Of Photoshop, Lightroom or Aperture, is there one of these you prefer, and why?

    • Steve Pacinelli January 10, 2013 at 3:08 pm - Reply

      I use Aperture the most because of a few effects that are harder for me to recreate in Lightroom and the workflow, which I find easier. However, deep down I do think that Lightroom is better. Photoshop is only opened when I need to make major changes to an image…less than 10% of the time.

  2. John Reh January 3, 2013 at 9:42 pm - Reply

    Great video. I’ve been strongly considering using this with Aperture and this video is helpful. Any thoughts on if the “full” edition with all 55 filters would be helpful to have if dealing primarily with real estate photos?

    • Steve Pacinelli January 10, 2013 at 3:10 pm - Reply

      John, I have the full edition and have never looked back! I am not sure of the differences in filters between the options.

  3. 3D renderings January 4, 2013 at 4:42 am - Reply

    Nice video Steve. What are your thoughts on easy to use programs to touch up video taken of a property?

    – Charlotte S.

    • Steve Pacinelli January 10, 2013 at 3:11 pm - Reply

      Charlotte – I don’t think any video editing programs are easy LOL. Final Cut Pro X is pretty awesome, but there is a learning curve for sure.

  4. Real Estate VA January 4, 2013 at 12:50 pm - Reply

    This appears to be cool. But is it free or worth a fortune?

  5. Gail Robinson January 4, 2013 at 2:04 pm - Reply

    I can see how that would be a timesaver. I can add a blue sky or gradations with Photoshop Elements 10 using the special effects brush,but this is certainly quicker and easier. Thank you for sharing.

  6. Scott Maizlish January 4, 2013 at 6:59 pm - Reply

    Pretty sweet. I’m able to do some cool things with Lightroom, looks like you can do things much faster and easier! I’m going to have to give it a shot.

  7. Dennis K. January 16, 2013 at 9:58 pm - Reply

    Great information here Steve, thanks for sharing these tips on how to create better looking images. I can utilize these tips and use the Nik Color Efex photo tools to enhance the images I post to Pinterest, or Facebook and Twitter. Thanks!

  8. Jackson January 27, 2013 at 12:18 pm - Reply

    I have been using Nik Color Efex 4 with Lightroom since last year for my listings on I have noticed a marked difference in the interest generated by properties whose photos are more appealing. Lightroom is roomie’s favorite; he’s a pro photog. I can access Lightroom and all my photos from a remote location. Not sure about the others. Lightroom is Adobe, just like Photoshop, by the way.

  9. DeeAnn January 29, 2013 at 6:16 pm - Reply

    Fun and interesting way to utilize photo enhancement software. Thanks for the grand information, I will definitely use this software to my upmost advantage!

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