Best Real Estate Camera?

What is the best camera out there for real estate?

That is the most popular question I get while traveling across the country and on the Tech Savvy Agent Facebook page.

The boring answer is….there isn’t a single camera that is best suited for real estate. Cameras evolve so quickly, new models appear yearly, and everyone has a different level of photographic skill.

Camera SpecificationsHowever, I know you guys still want some type of direction for your budget, and that is the keyword here…budget. When people ask me to recommend a “good” option, my price range for a “decent” kit starts at around $1500. Does that make it the only price range you should look in?  No, for most agents that investment simply isn’t feasible, or some agents have the budget to go much higher!

I created a video tutorial that might help you with this question.  No, I don’t tell you what camera to buy.  Instead, this video covers what to look for in a camera that will be used for real estate purposes.   It doesn’t matter if you want to spend $500 or $5000 dollars…. it’s important to have a basic understanding of each specification and what it means to you and your final images.

This might not be the most popular video on Tech Savvy Agent, due to the length and depth of the topic, but it will undoubtedly help an agent looking for a good real estate camera right now or in the future.



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  1. Rick April 1, 2013 at 6:35 pm - Reply

    The one thing I’d add is Eye-Fi wifi memory card compatibility (// if an agent uses a smartphone. It is incredibly handy to be able to take quality photos and then immediately share them with a client since some listings or home shoppers are very time sensitive.

    Photos from phones just cannot compete, especially on indoor shots under average to poor lighting and rarely can phones provide enough of a wide angle to capture an entire room.

    Despite being owned by Amazon, I have always found DPReview to be very useful and objective.

  2. Tom Day April 1, 2013 at 7:32 pm - Reply

    An expensive camera is only as good as the the photographer. I hire a photographer and get it done right. Not every property I list shows well enough to justify that expense. In those cases I have a Panasonic Lumix with a 28mm wide angle Leica lens. Its several years old and something comparable is probably under $200.

  3. Jared April 3, 2013 at 8:33 pm - Reply

    I use canon rebel t3 with the kit lense. Works great for the homes I shoot. Do you believe in HDR photography for shooting houses?

    • Steve Pacinelli April 4, 2013 at 11:08 pm - Reply

      Absolutely, HDR is a great technique if used properly.

  4. Mike Muranetz April 25, 2013 at 4:08 pm - Reply

    I use a Nikon 5100 with Sigma 10-20mm wide angle lens. Also use a Nikon Speedlite SB-700 with Omni-Bounce caps to bounce the flash off the ceiling. I’ve dabbled in HDR but need more experience with this. When I have higher end listings, I hire a professional photographer. Anybody who defends taking photos using their smartphone (pick a flavor), isn’t doing their clients justice. You know you are doing a great job when other Realtors “borrow” your images for their websites or outside photos for their condo listings.

  5. Ed Neuhaus April 27, 2013 at 12:41 am - Reply

    I was just researching this and I picked these four as options for our agents to try out. We don’t have in person review yet, but I think these give a range of options. //

  6. Susan Zanzonico May 14, 2013 at 12:38 am - Reply

    I have a Canon and Panasonic camera. Both are wide angle, the Canon more so. However, I have started using a professional photographer and find that the pictures he takes even on a fixer property make a tremendous difference. He has made them all look great and it brings in more calls from buyers and Realtors so it’s worth it.

  7. Blake Center May 24, 2013 at 4:12 pm - Reply

    I love that some realtors are still using their outdated cellphones haha.

  8. Philip Andrade June 3, 2013 at 11:34 pm - Reply

    There isn’t a single right answer to which camera as long as the images are effective!

  9. Blake Center June 6, 2013 at 3:12 pm - Reply

    I agree! ^ Set the right picture for each house! Well said Phil, You must be killing it in real estate.

  10. Matt June 21, 2013 at 3:51 pm - Reply

    Very good article and video. Most mid level and up cameras nowadays are going to take good photos. I think it’s more about learning how to use your equipment effectively and invest in some good lenses and software. The later two can make all the difference in the world.
    I do have to say, while I love HDR when not overdone, I think it is being overused in real estate listings these days. Half the time it ends up looking like a fairy tale castle with completely unrealistic photos.

    I agree with Phil. Great photos that create the most effective listing.

  11. I’m hearing that HDR is not recommended indoors as much due to lighting… I’m in the market for a new camera and I will be looking at many types. I love Sony, but I may be leaning towards a Nikon… sigh, so many decisions.

  12. Jared August 28, 2013 at 7:10 pm - Reply

    I use the canon t3 rebel with the kit lens, it does a lot of the work for me but you still should definitely learn how the camera works.

  13. Brandon Patton September 5, 2013 at 4:12 pm - Reply

    My last Camera set up was a Canon T3i Rebel with a 8mm Sigma Fish Eye lens, a Canon 10-22 mm lens and a Speed light with some remote fire triggers. For Virtual Tours I like the St View look of the 360 by 360. However, for magazines and the MLS I like the Wide angle and low light High ISO look. My entire kit was stolen from my house. At this time I am re building my entire set up. Lesson learned, I will go full Frame this time. I like the Canon 6d or the Nikon D600. My new Tri Pod will be a Tank and I never Really used the huge Speed light. Rather dealing with photo correction and trying to fight flash burn inside I like to just change the ISO settings. The 6D seems to have some edge is slow shutter speed with High ISO?

    Plus I list a lot of Foreclosed Homes so I must say my Marketing Photos are different than my Inspection photos.

    Any Feedback on full frame 6d vs d600 would be great. B&H Photo is not taking online orders for the next few days.

  14. Andrew Mooers September 29, 2013 at 1:15 am - Reply

    The type of real estate property listing, the market you are in and your skill set, all need consideration before buying the video or still camera. Two holsters, buy one for each.

  15. Chad Corbett November 11, 2013 at 5:02 am - Reply

    Great content! This is hard to compete with but I wrote a post for Realtors who want to improve their photography skills that may help some of you in picking a camera, lens, tripod, etc: //

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