7 Ways to increase your Engagement on Facebook
Guest Post by Jimmy Mackin of The MLS App
“How to” Engage your Fans on Facebook
Deciding when to post, what to post, and how to get the most amount of engagement from your post is a challenge every Realtor® faces. Buddy Media released a report that provided incredible insight into how businesses can increase the effectiveness of their Facebook Marketing.
The Optimal Post Length
Keep it Short and Sweet. Posts that contain less than 80 characters have a 27% higher rate of engagement. What is even more fascinating is that 81% of all posts are over 80 characters.
We analyzed posts from the Tech Savvy Agent Facebook Page and concluded that posts under 80 characters had a 73% higher engagement rate than posts over 80 characters.
My advice – go back and look at your last 10 posts , are they over 80 characters?
Bad News for URL Shorteners
URL shorteners provide great analytics on how many click-throughs you are getting for links you share – unfortunately they can have a negative impact on the total amount of engagement you get from the links that you share.
Buddy Media reports that posts that contain the full-length URL have a 300% higher level of engagement. From our Tech Savvy Agent sample – we were able to gather that posts that contained the full-length URL had a 61% higher engagement rate than post that contained a shortened link.
The report cites that user are less to click through if they do not know the destination web page. With the rise in Facebook Spam – we believe that users are becoming increasingly suspicious of URL Shorteners.
Best time to post?
The majority (60%) of posts were published between the hours of 10 AM and 4 PM. The peek publishing time is Noon. The report indicated that Brands that published their content outside normal business hours (early morning, after work, late night) had a 20% higher level of engagement.
If you are only posting during the work hours – try posting early morning or late at night and measure the impact that has for your pages engagement.
What days to post?
Although that data was inconclusive, the report was able to provide us with some helpful insight that could help you increase your level of engagement.
86% of all post are published between Monday through Friday – leaving an opportunity to publish content on the weekend when there is less competition for your users attention.
My suggestion is to mix it up – try a few weekend post and see how that impacts your engagement level…if you see improvement then do more of that.
Fans follow instructions
Ask and you shall receive.
If you want your fans to comment, like, or share your content – ASK! Provide clear, simple instructions to your fans to increase your engagement rate.
Always be Asking
Post that ended with a question (as oppose to the middle) had a 15% higher level of engagement. The data we pulled from the Tech Savvy Agent Facebook Page was nothing short of remarkable – post that ended with a question had a 368% higher level of engagement than post that didn’t.
Don’t interrogate your fans
The report concluded that “Why” was perceived as an intrusive question. How, who, what, did, and why had the lowest level of engagement. Where, when, would, and should drove in the highest level of engagement.
If you are struggling to grow your Facebook Page, compare your posting strategy to some of the techniques we discussed in this post.
Are you asking enough questions?
Are you always posting during the work hours?
Do you ever post on the weekend?
Are your posts too long and lengthy?
Are you using URL Shorteners?
Are you asking the right way?
Do you have clear “Call to Actions?”
These are simple techniques you can use today to increase your engagement. I do not recommend you implement all of these tips at once, instead, use the tips that resonate with you the most and put them into practice.
Have you been struggling to grow your page? Please comment below!
Related Post – The Science behind how Facebook Pages Grow