How to Choose a Great Real Estate Photographer
Quality photos are the backbone to any real estate marketing campaign. Most agents choose the DIY method and end up with mediocre results at best that do not showcase a property in the best possible light. The problem is that your first showing is now online! Consumers are gravitating to sites like Realtor.com and Zillow and the competition is fierce for their attention. Subpar quality photos do not lend themselves to winning this battle.
How can you improve your exposure and up the amount of virtual walkthroughs leading to more “real” showings? Hire a professional!
However, you still have one large obstacle to overcome even after deciding to hire a pro. There can be an enormous variance in the quality of a photographer, similar to the contrast that may occur in two REALTORS®. Just because they call themselves a pro, that doesn’t mean they are a capable candidate.
Please watch this important video about the questions to ask your “pro” and what to look for in a quality photographer. Mike Lefebvre of Meeting House Media provides some incredible insight to selecting someone right for you. Connect with him on Twitter or Facebook here after watching the video below!