You Need a Google Plus Business Page Right Now

Having a Facebook business page isn’t necessary to run a successful real estate business.  However, for the right individual or team, it can be an invaluable tool if implemented properly.  The implementation process requires a lot of work and even more important than that, consistent interaction with your prospects. This is where Google Business Pages have an immense advantage over Facebook pages.

Here is the problem with Facebook pages….interaction; they require a lot of it or the page will cease to exist in the eyes of your consumer. If a prospect fails to “like” or comment on a post, chances are they won’t see your future posts.  This does not bode well for a cyclical business like real estate.  Not everyone is always interested in discussing real estate, especially if they aren’t interested in moving anytime soon.  When they stop interacting, you lose the relationship in Facebook.

In the video below, you will see how Google Business Pages can garner you exposure to your social circle with ease- no interaction, no posts and no likes/pluses.

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  1. Lynda White says:

    Steve, I like Google Plus quite a bit. I have two business pages over there and need to remember to post on them more.

  2. Daniel West says:

    I agree. We haven’t made our Google+ page yet, but will soon when we get our new photos/logos in. I’m curious though if Facebook Pages will change when they do the new look possibly on Feb 28th or 29th?

  3. Nick Carpenter says:

    Great post Steve. We have created our Google+ page but honestly forget to post there sometimes. We definitely need to take this to the next level after seeing the results in your video!

  4. Array says:

    [...] You Need a Google Plus Business Page Right Now Having a Facebook business page isn’t necessary to run a successful real estate business.  However, for the right individual or team, it can be an invaluable tool if implemented properly.  However, the implementation process requires a lot of work and even more important than that, consistent interaction with your prospects. This is where Google Business Pages [...] [...]

  5. My biggest issue with Google+ is how to get people to circle it? Can we promote our Google+ page on Facebook? Most of my contacts are on there, and so many people are just not wanting to add ANOTHER social media site when FB is the largest one out there.

  6. Steve Pacinelli says:

    Kristin, that is why this will still work. Most people want to try the latest and greatest and then may or may not get board. If they circled your page in their trial, you still can affect their search whether they continue to use Google Plus frequently or not! At least that what it seems like so far.

  7. Laura Cheek says:

    I don’t agree that G+ is better for small businesses. Your argument about the G+ search only applies to people who have already circled your page- meaning they already know who you are. That doesn’t drive NEW clients. Facebook pages, on the other hand, are much more viral and the page advertising offerings are much more relevant since you can target people by city or zip code. For a real estate agent, that is much more valuable and will lead in greater distribution to new clients. Sponsored Stories are also a good way to advertise your Facebook page since it will show your page to friends of people who already like your page. This is valuable since real estate is more often than not a word-of-mouth business. Interesting article, but I don’t think investing in G+ will drive new clients like Facebook can…

  8. Steve Pacinelli says:

    Laura, yes this will not work for driving new clients. The purpose of the video was to show how you can cement your brand in the search result pages for people you have connected with.

    Also, remember you can run ads for your Google page on Facebook too.

  9. Pete Green says:

    Super helpful thread.. I have a google+ profile and a page but the page is a bit dormant. My G+ profile NOT PAGE comes up right away in a google search even when searching my company name! Are you using your G+ profile or a page mostly? If you are using page mostly what is the strategy for getting profile circles into page circles? Thanks!! (fellow bombbomb user)
    – Pete

  10. Stephanie Crawford says:

    Hmm. Interesting. I like the G+ UI but I don’t have many clients on there, a whole bunch of realtor friends though. I can’t see this being a lasting change on Googles part, but you’re right. It will definitely benefit early adopters in the short run.

    If anyone would like to add my business to heir circle, I’m at Nesting In Nashville Real Estate or https://m.google.com/app/plus/mp/733/#~loop:a=g:5215345129720312175&view=profile
    I’ll return the favor :)

  11. Paula Hines says:

    We’ve had a G+ page for awhile now and almost every time we post something to our facebook business page (http://www.facebook.com/realestatehouston) we immediately post it to G+ as well (https://plus.google.com/118218354104445080265/). Your right in that not many people interact with our G+ business page at all but I think it’s important to have a balanced mix of marketing outlets for different reasons and G+ is definitely something I think will continue to gain importance in creating brand awareness over time. Especially since it’s a whole lot cheaper to garner referrals from people you know than to continually chase after new business like Laura talks about. And that’s exactly what has happened for us. We are always trying to tweak our approach to posts, topics, etc. and you’d be surprised how many times we get recognized or get referrals just from our social media presence. So don’t count out G+ yet and give your marketing plan conscious thought in terms of your goals and what you are trying to accomplish with your social media efforts.

  12. Matthew says:

    This is a great insight, Steve, that I haven’t seen any “social media gurus” bring up yet. The only challenge or downside of Google Plus is that pages can’t add anyone to their circles unless they’re added first. This means it’s more challenging than many other social media platforms to get that two way communication with clients and prospects.

  13. Engage121 says:

    Thank you for the visual explanation. Really important information, too important to ignore for marketers.

  14. BEND OREGON says:

    While I believe an agent needs both a facebook page and a Google+ Plus Page, I understand very little business is being done by Realtors through Facebook. I suspect Google+ plus will be no different. Sure, if it comes up in an engine search, great! But can the consumer search for homes DIRECTLY from the G+ page? Or do they have to link? Personally, I am going to spend more time on my own website.

    My G+ page in Bend Oregon is https://plus.google.com/100312897615026015468/about

  15. Google is definitely someone you don’t want to ignore if you want your real estate web site to be found online. With so many home searches being done online now, it only makes sense to fill in your profiles at all the major social networking sites. We are currently working on our Google+ page as we speak…thanks!

  16. John Slocum says:

    I see what you mean about FB filtering out the business updates from most feeds. I do try to interact with other blogs with my FB Business Persona but, not all of the commenting plugins allow the Business Persona to comment, only the personal one. Thus, I’ll put more effort into my G+ page and see what can be made of it. Thanks!

  17. Lisa Gerber says:

    I’d guess the majority of people on FB don’t want to know about real estate. They are there as a break, to be entertained. Having said that, it’s always good just to be top of mind, if the status updates are engaging enough.

    Completely agree with the G+ assessment if nothing else but to get you found. Thanks!!!

  18. So key. Google is absolutely shoving this down our throat.

    If your are not G+ then you are making a mistake

  19. Chuck says:

    Great video Steve. I have been wondering how to make my Google + page work for my business and you’ve certainly opened a new window of understanding for me. Thanks for the insight.

  20. Joe Virnig says:

    My Facebook business page is there but I haven’t done much with it. I prefer the more personal interactions with clients, etc. with my personal Facebook page. I do see the difference with a Google Business page and am going to implement it ASAP!

  21. Great argument for Google+! I really like the platform and see great potential for their future. Nothing wrong with some healthy competition for Facebook.

  22. Michael says:

    Can anyone around here besides the authors of theses types of articles attest that Google + was/is/will be worth our scarce time? Can anyone give me an idea of what their return has been with the investment of time spent on Google +?
    Considering the group on this site are some the most tech-savvy around, and it seems no one is even using it on our side (and if so, incorrectly, as pointed out), I think I’ll temper my excitement about Google +. Might be a great tool in theory(like a lot of Google’s products), but Google seems to really be having a hard time marketing this(And not for lack of pushing it or money).

  23. Tony Gilbert says:

    I’m trying to use Google+, but they’ve made it so dang hard to do – particularly if you’ve got both a Google App account and personal Gmail account. It’s very confusing… so they have a ways to go in getting this right.

    I also don’t care for the new layout as of this week – the profile photo needs to be on the left – not the right.

    Hopefully, they’ll figure it all out, without it looking like they’re copying Facebook!

  24. [...] anymore.  Google has been dipping their toes in this realm for quite a while with their “personalized results“, but the social aspect of their SERP (search engine results page)  is powered by Google+. [...]

  25. Google ma only be useful to those with a wide reach of network or circles as what we call it. Unlike in Facebook, other mutual friends can like your page and so on and so forth.

  26. Google plus is a use when it comes to Google Authority. However, I would have to say I get an immediate response from Facebook Ads.

What do you think?