Having a Facebook business page isn’t necessary to run a successful real estate business. However, for the right individual or team, it can be an invaluable tool if implemented properly. The implementation process requires a lot of work and even more important than that, consistent interaction with your prospects. This is where Google Business Pages have an immense advantage over Facebook pages.
Here is the problem with Facebook pages….interaction; they require a lot of it or the page will cease to exist in the eyes of your consumer. If a prospect fails to “like” or comment on a post, chances are they won’t see your future posts. This does not bode well for a cyclical business like real estate. Not everyone is always interested in discussing real estate, especially if they aren’t interested in moving anytime soon. When they stop interacting, you lose the relationship in Facebook.
In the video below, you will see how Google Business Pages can garner you exposure to your social circle with ease- no interaction, no posts and no likes/pluses.