We have been using Facebook as a way to advertise our site for 2 years now at Tech Savvy Agent, so I wanted to create a video on how we have been doing it. Chris recorded something last year about FB ads, but it was mixed in with other topics so I figured I would do a standalone post. I cover some of the basics and more advanced ad creation techniques, as well as when to use “pay for click” or “pay for impression”. Also we feature a really powerful way to run ads by targeting fans friends! This is really powerful “validation” technique that we use to get more fans.
Have you guys been running ads? We have found ads here to be extremely finicky, either they work really well or seem to be duds. We are still learning what makes people respond and don’t think we will ever stop learning either as hot buttons change.