Local Shows, National Talent, Huge Return
I had the opportunity this past week to head down to my state’s capital for Inman Reboot Columbus, and it got me thinking… How many options are out there for agents to get some “in person” tech knowledge. I specify “in person” because there are an infinite number of resources on the web including this fine blog. However, I know some of you just learn better by listening and taking notes. So I thought back over my travels in the past year and decided to just put out a short post today on your options when it comes to low or no cost in person training.
When planning your travel and training budget for next year, try to take into account a few the following options. I won’t touch on your particular brand conferences or NAR, which are also great options, but rather talk about 3 great non brand specific options out there, and best of all, at some point through out the year they are likely to be with in driving distance from your office.
1. Inman’s Agent Reboot – As I said, I had the pleasure of seeing this for about the 3rd time this year this past week in Columbus OH. The reboot tour does a great job of traveling across the country and making the information they provide accessible to just about everyone as they will more than likely end up in a place that is a one day trip away. Reboot, is MC’ed by the former Tech Savvy Agent himself Mr. Chris Smith so you know they are bringing value. This week’s even covered such topics as Online Reputation Management, Video, Mobile, Web, Lead Capture, A/B Testing and much more (check out #agentrb on twitter to see the stream from this past week, so much great info to share I left with blisters from tweeting so much). I think one of the best things about Reboot is the quality of speaker and the level of expertise they provide. Speakers this week included: Chris Smith (Inman News), Darin Persinger (Productivity Junkies), The main TSA Man Mr. Steve Pacinelli, Sherry Chris (Better Homes and Gardens Real Estate), Sean Carpenter (@seancarp on Twitter and The Realtors Toolbox Blog) and many more. Agent Reboot is a great choice if you want to learn whats working across the country and hear from some of the best in the industry for a very affordable price. Tickets to the event in Columbus were $49.
2. Xplode Conference – What makes Xplode really cool and unique to other traveling tech shows is the fact that they partner with local vendors, MLS’s, and Associations as well as speakers on a national and international level. This really adds a unique local feel while still receiving top notch content from national speakers. I was fortunate enough to attend Xplode this year in Washington DC and outside of the traffic jam on my way to the airport it was great. They even offer a VIP pass which gives you prime seating, electric and premium high-speed internet so you can easily digitally capture and even implement some of the strategies that were discussed before you even leave the event! If you ever have the chance to attend an explode event, I would encourage you to do so.
3. Max Pigman & Tech Savvy Agent - Did you know that Tech Savvy Agent aka Steve Pacinelli has his own event in addition to appearances on other major national stages. Well now you do! The folks as Move Inc. have a traveling tech event anchored by National Speaker Max Pigman in the morning and Steve covering the afternoon. Having helped design some of the content for these shows in the past, I can tell you the quality is top notch. The difference maker for the “Real Estate Series” events is that a lot of the content is live, no powerpoint! That’s right, there are step by step live instructions for the strategies discussed and they are FREE to attend. Free? Yes Free. The events are usually co-sponsored by Top Producer and Realtor.com and as such there is no cost to attend. Generally before each break the sponsors will take 5 minutes to feature a product. Now I know what you’re thinking, this is probably one of those timeshare deals with a hard core sales pitch. Negative. The sales guys do a nice job of showing you how their products can help augment some of the great new tech you have learned throughout the day and you are free to take them up on the offer or pass.
So now that you have a better feel for whats out there, take advantage. Head out to the sites (linked in this post) and find the next show in your part of the world. If you have been to one of these shows please leave your comments below.
In closing, I have one piece of advice for you tech training novices: Commit to implementing 3 things after the show. You will undoubtedly learn more than 10 things that will help your business at each one of these shows, however implementation is key! Pick the 3 best and go for it. By choosing only a few, you will increase your chances of success exponentially.
Guest post by Greg Grospitch. Follow Greg on twitter @greggrospitch