Todd Carpenter, Social Media Manager at NAR, sat down with me to discuss the completely reworked, all new e-PRO certification.
There are many Realtors out there that have been certified an e-PRO in the past, but the certification has not always been recognized within the blogosphere as carrying a lot of meaning with it. Much of the material covered during the 2 day course had been considered remedial, even in an industry typically behind the technology curve, so Todd and the team at NAR decided to rewrite the entire curriculum.
11 years ago NAR introduced the e-PRO certification and believe it or not even though technology has been moving at the speed of light some of the original content from more than a decade ago was still a part of the required coursework. As Todd pointed out in our interview in regards to the new content for ePro “Not one word of the old course was even looked at or reviewed, we wanted to start fresh”. The other big changes include no longer outsourcing the certification which had been done in the past and also NAR is committed to updating the content every 6 months. I for one applaud NAR for making these major changes and after speaking with Todd and hearing that his background as a blogger dated back to 2005 it was not a surprise that he felt the changes made needed to be drastic.
NAR leveraged agents from their Young Professionals Network as well as some of the top minds in the industry from the Social Media Marketing Institute including Amy Chorew, Bill Lublin and Ginger Wilcox. “We all sat down in a room and worked out an outline for the content. It’s Social Media content, managing your brand online, cloud computing, eOffice, eStrategy, mobile tools, etc…” So not only have they redone the course they have committed to keeping it fresh with the updates and are leveraging all the right people and resources to do so.
The new course will be unveiled on Thursday November 4th, the day before the annual NAR Convention which this year takes place in New Orleans. Attendees who would like to be a part of the initial class can learn more by emailing Todd at firstname.lastname@example.org for additional details.
I want to thank Todd Carpenter @tcar on Twitter and the team at NAR for sharing the information that there is an all new e-PRO with our community first. It makes me feel like all the hard work that us techies(we the contributors and you the readers) put in at Tech Savvy Agent is being recognized as meaningful. If you have any thoughts feel free to leave them below!
p.s. Those that have already received the e-PRO certification will continue to be able to use that title.