by Steve Pacinelli on Apr 23rd, 2013
Posted in marketing, Text
Is it?
Do you feel you offer a better marketing strategy than the next Realtor?
You do? Good!
Now, can people easily see that on your site? Uh-oh, this is where most agents are getting tripped up.
While perusing a fantastic Google+ community page called Photography for Real Estate, I stumbled upon an excellent video pitting “other” Realtor’s images compared to what the Connie Barnes’ team is producing. Rather than just telling you how genius I think this video is, please watch it.
After watching this and being floored, not only by the presentation of the video, but the content contained therein, I knew I had to interview Connie and her team. It’s not just about the plethora of comparison videos she has, but also her marketing centric posts like this one on the iPhone and this one explaining their…
by Steve Pacinelli on Apr 11th, 2013
Posted in Facebook, Text
One of the most underutilized features in Facebook is the ability to create lists. Lists can be an effective way to funnel the noise that seems to present itself every time you log into Facebook. Let’s face it, we have all made regretful “friend” decisions on FB and for some reason those are the people that tend to dominate our newsfeed.
However, one list in particular stands apart from the rest. The geographic smart list can be an extremely powerful tool for engaging local connections with relevant targeted data about real estate, without spamming and perhaps alienating your other Facebook friends.
by Steve Pacinelli on Mar 26th, 2013
Posted in Mobile Apps, Text
I just wanted to add a quick post about two apps that I really have been enjoying over the past few weeks. The first one is called Tempo and it’s job is to create calendar appointments with context and data.
Matthew Ferrara recently wrote a great post about anticipatory applications and how he thinks mobile apps should be progressing. I enjoyed his post and agree with him that applications need to be smarter, collect intelligent data from all of the abundant digital resources we use, and make educated guesses on what we want to do. Tempo does this and does it reasonably well. If you schedule an appointment on your calendar, it scours your emails looking for relevant details, such as contact info, emails, time slots, dial-in numbers, etc and places those details in the record of…
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