Pinterest: An Effective Platform to Create a Clear Path between Buyers and Sellers

Part 1 – Introduction to Pinterest

For each new type of social media that arises, real estate buyers and sellers have yet another way to connect to one another. To some people, it may seem redundant or overkill to become involved with another type of social media outlet, but after delving beneath the surface of each one, it becomes clear that they all offer unique benefits. Therefore, in addition to Facebook, LinkedIn, Twitter and other moguls in the industry of social and commercial collaboration, there is always room for new ideas that can help bridge the gap between motivated sellers and buyers.

The Critical Visual Element in Matching Homes for Buyers

The eye appeal of a property can mean the difference between attracting potential buyers and never getting a moment of their attention. Realtors should remain vigilant about this aspect of their work and always be ready and willing to embrace each new platform that lets them offer exciting images to potential home buyers. Of course, once those seeking homes have seen the appealing property, they will be ready to read more details about what may well be their dream home.

Using Social Media Platforms for Widespread Exposure

The idea of using social media such as Facebook and LinkedIn to help build the real estate market is nothing new. Both of these social media platforms, and others, have been effective over the years in generating business and helping house seekers find the perfect home for their needs and desires. Now, not only do realtors have tools such as local media and advertising, they have the internet and the public helping in their goals to convey homes and properties to not only those on the hunt for a home but to those who know house seekers and are happy to share information that they come across on social media websites. With all of this, real estate agents find traffic streaming back to their websites through the associated links where home seekers can find out even more information on any home that they have an interest in.

Pinterest is a New Social Media Platform — and Possibly the Most Promising — to Benefit Real Estate

Pinterest may be the piece de resistance in social media for the real estate market. The website is based on its members collecting photographs from the internet and pinning them to their board as inspiration and pleasure. Members have friends within the network who can easily view and share images. Additionally, members and visitors can use search terms when visiting Pinterest so it is simple for real estate agents to post exciting homes and features of homes on Pinterest, using keywords that allow it to be pulled up by anyone seeking a new home.

With more than 10 million registered users and 12 million visitors each month, the potential for exposure is huge for real estate agents as well as home buyers on Pinterest. Once a home buyer follows a link to a realtor’s website; even if they do not find the home’s features amenable to their needs, they may find something else on the website that attracts to their attention on multiple levels. Driving traffic to the website is a large step in building a relationship between a realtor and a client, and Pinterest is a natural way to cultivate this idea and bring home buyers to real estate agents.

Part 2 Capturing Buyers Interest

Samaiyah Islam is a real estate and social media junkie that writes for Find Your Way Home.

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  1. Anthony Galeano February 6, 2013 at 8:03 am - Reply

    Yes thank you for sharing this info. I believe that pinterest is a social media site that we can not afford not to use.

  2. Julie Anderson February 11, 2013 at 5:16 pm - Reply

    Pinterest is amazing! It is a great tool for Real Estate Agents to increase traffic on there site.

  3. Ryan N. February 11, 2013 at 11:24 pm - Reply

    Great article, I couldn’t agree more with you. Pinterest is the greatest thing to come about for realtors, not only do realtors get more widespread exposure, but like you said, “pinterest is the natural way to cultivate and bring homebuyers to agents. There are so many ways in using this platform it’s hard to stop at one. Any realtor with a smart phone can take pictures of community features and showcase to potential clients. Another great tool is Instagram, where realtors can take photos of certain features and showcase them for followers to see. Thanks for the post Steve!

  4. Gainesville Condos February 17, 2013 at 9:37 pm - Reply

    Pinterest looks like it is the wave of the future as far as generating business for us agents. I’d be super interested in an easy training guide of how to use this program. Thank you for this information!

  5. event exercising February 26, 2013 at 5:29 pm - Reply

    It was a good post as always friend

  6. […] for exposure is huge for real estate agents as well as home buyers on Pinterest. Find out more in Steve’s blog on The Tech Savvy […]

  7. Shastay April 18, 2013 at 4:28 am - Reply

    While I think that Pinterest is a great way to drive traffic to a site, I would advise that it is just not a matter of pinning pictures, crossing fingers, and hoping for the best. A clear strategy is necessary before starting to pin. Furthermore, the site needs to be prep for Pinterest. For example, the site should be verified through the Pinterest account. Also, the posts should be tagged properly so that the photos and descriptions are properly retrieved when a user is pinning. Additionally, make sure that a pin button is included on the site. Finally, make sure that to include a phone or email on the actual Pinterest account and albums so people can contact you about the properties. Details, details!

  8. Mark Jacobs August 28, 2013 at 6:21 pm - Reply

    Pinterest is a part of our well rounded social media strategy, and will continue to be so for the foreseeable future.

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