Small Huge Change To YouTube

I bet you didn’t even notice. YouTube has made a change that while on the surface is pretty minimal, actually is a huge deal.

In the past when someone watching a YouTube video on your site double clicked on the video it would launch a new window or tab with the video playing on YouTube.New YouTube Logo There are a number of reasons that people double click even though it is unnecessary. One is that many people simply double clicked just to start the video. Another is that many people also double click in an attempt to watch the video in full screen mode. It was actually a bit un fair of YouTube to have this functionality because while it did drive tremendous amounts of unintentional traffic to their site it really hurt the sites where the videos were embedded.

So what’s new? Now when someone on your site double clicks on a video it simply maximizes the video to full screen mode! Probably the way it should have always been. I want to applaud YouTube for making this small yet huge change as it really does benefit the little guys like us.

Below are examples of the old functionality and the new functionality, which ironically changed between episode #1 and episode #2 of The Queue. Try double clicking on each to see the difference. When you add videos from YouTube from this point forward there is nothing special that you have to do it just happens automatically! Did you just find this out from me? Let me know in the comments below.

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New Format

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  1. Dean Ouellette January 27, 2011 at 3:58 pm - Reply

    yea this change pissed me off. i am a big youtube fanatic and when i see a video i like i always doubleclick to go to their youtube page to subscribe. now that functionality is gone. I know, always one in every group

  2. Corinne Whitehead January 27, 2011 at 3:59 pm - Reply

    This is great information, thanks Chris. Didn’t realize it, but I tried it on both videos and I see what you mean. This will definitely help the smaller guys out there.

  3. Chris January 27, 2011 at 3:59 pm - Reply

    There is still a button for that Dean. You can press the YouTube button!

  4. Ramona Strojevs January 27, 2011 at 4:02 pm - Reply

    I clicked on the new view, and on the iPad, still small. Didn’t go to full screen.

  5. Jean Richer January 27, 2011 at 4:09 pm - Reply

    I think this is great as the viewers will stay on YOUR site! Thank you Chris for keeping us informed!

  6. Ken Oenbrink January 27, 2011 at 4:10 pm - Reply

    Had not noticed that. Mucho thanks to YouTube and TSA for pointing this out!

  7. Lauryn Eadie January 27, 2011 at 4:34 pm - Reply

    So cool, finally! “heard” it from you first! of course!

  8. Greg Beauregard January 27, 2011 at 4:39 pm - Reply

    Nothing worse than driving someone away from your page especially after you work so hard to provide relevant content. Well, actually there are worse things (like Apple :)) but at least YouTube made a good move.

  9. Jolenta Averill January 27, 2011 at 4:43 pm - Reply

    Very cool change for the better. Thanks for the heads-up!

  10. Mary Tynell January 27, 2011 at 4:52 pm - Reply

    Heard it from you first, of course! This is just one more reason I cannot wait until our new site is launched! Thank you, Chris for all you do for us!

  11. Connie Morsberger January 27, 2011 at 5:07 pm - Reply

    Heard it first from you!

  12. Ken Dooley January 27, 2011 at 5:14 pm - Reply

    Great advice on Next v’s Now. Regarding Qwiki, will they follow youtube’s lead and allow viewers of video embeded on a 3rd party site stay there rather than get taken away from the site when another Qwiki is clicked on?

  13. Adam Remer January 27, 2011 at 5:28 pm - Reply

    Thanks Chris,
    YouTube is very underutilized but thankyou for the prompt info.
    I appreciate you being onto of all things Tech Savvy.

  14. Steve and Heather O January 27, 2011 at 5:41 pm - Reply

    That’s a great trick … thanks TSA! I have a lot of videos to update now. 🙂 Dean, if you don’t like the new way, there’s still an option to embed the “old code” for those that want it to navigate to their YouTube channel when you click on the “embed” button.

  15. Lois Hughes January 27, 2011 at 6:02 pm - Reply

    Hi Chris, Yes, I did just get this YouTube info from you. Had a presentation at our Assn. of REALTORS

  16. Lois Hughes January 27, 2011 at 6:04 pm - Reply

    Hi Chris,
    Yes, I did just get the info from you re: YouTube change and double clicking. Good job!
    I have a tiny suggestion for you in return:) You might try positioning your video cam away from the window and mirrored doors. Just a thought! Love The Queue.

  17. Stephanie January 27, 2011 at 6:08 pm - Reply

    wow, just wathced both videos and love them, so much great information, but appreciated the comment on working on the “now” before adding the “new’
    Stephanie from Vancouver, Canada

  18. isabel January 27, 2011 at 6:15 pm - Reply

    Thank you for giving us the latest news on YouTube! I had not noticed this new feature until you brought it up.

  19. Jonathan January 27, 2011 at 6:17 pm - Reply

    I can’t believe you scooped me on this 😉

  20. Janis Hartley January 27, 2011 at 6:28 pm - Reply

    Heard it from you first, Chris. Thanks

  21. Stephen Wycoff January 27, 2011 at 6:32 pm - Reply

    Love the tech tips. Keep them coming.

  22. Frederic Guitton January 27, 2011 at 6:39 pm - Reply

    @Dean, you can click the youtube logo on the bottom right which will take you to the page of that video channel in youtube.

    It is a great change and will certainly increase the use of YouTube to embed video IMO

  23. Brian Mathieson January 27, 2011 at 6:50 pm - Reply

    Thanks for the YouTube Insight

  24. Angela Steiner January 27, 2011 at 7:00 pm - Reply

    Now Chris, you know the answer to that! Of COURSE I heard it from you first…that’s why you’re the best! Much thanks 🙂

  25. Lilz Loadholt January 27, 2011 at 7:05 pm - Reply

    Yes, Chris — I just learned this from you — thank you for informing us.

  26. Viki January 27, 2011 at 7:34 pm - Reply

    Good find. I actually noticed the change yesterday, just wasnt sure what happened.

  27. Michelle M Tucker January 27, 2011 at 7:47 pm - Reply

    Came here to read the you tube update and Enjoyed watching the Queue! Thank you for the NOW overview!

  28. Warren McNeil January 27, 2011 at 7:57 pm - Reply

    I think this is a great thing! People might spend more time on my website so they can see all the other useful information on the site.

    Thanks for sharing!

  29. Shelley Simpson January 27, 2011 at 8:00 pm - Reply

    Did not know…heard it from your first. Thanks for another informative tech TIP!

  30. Joe Rath January 27, 2011 at 8:52 pm - Reply

    Chris, heard it here first. Thanks for the info and I’m also loving the mobile format!

  31. Darin January 28, 2011 at 12:22 am - Reply

    ok, so who do you know at YouTube – lol. good knowledge my brutha!

  32. Carolyn Cwik January 28, 2011 at 12:34 am - Reply

    I love everything you have to say. Working on getting NOW together but I can’t stop checking out the NEXT. Thanks for all your info Chris. I’m glad I found you!

    • Chris January 28, 2011 at 1:05 am - Reply

      Thanks Carolyn means a lot.

  33. John Whittinghill January 28, 2011 at 1:47 am - Reply

    This is great news thanks for the update! Just found this article from your facebook.

  34. Matt January 28, 2011 at 1:54 am - Reply

    I like to view the video on youtube to see how many views it is getting.

  35. Colin Storm January 28, 2011 at 5:27 am - Reply

    Good catch Chris. Were I doing as much video as I should be I may have noticed, but this is huge! You’re right, it should have always been this way.

  36. James Trano January 28, 2011 at 11:01 pm - Reply

    Thanks, And yes, I did learn this from you… This is a great fix, keeping the visitor on your site…

  37. Robin Fenchel January 28, 2011 at 11:50 pm - Reply

    Small changes can translate into big things! Thanks for sharing both the big and the small, Chris 😀

  38. Arthur Harris January 29, 2011 at 2:35 pm - Reply

    Just heard this change from you Chris,thanks for the info.

  39. Jonathan January 30, 2011 at 1:36 am - Reply

    Super cool! I love the change

  40. CYRIL COOK January 30, 2011 at 1:13 pm - Reply

    Great chanege as my business is driven by Video.

  41. Rhea Avera February 9, 2011 at 7:05 am - Reply

    Did YouTube go back to the old format recently?? I just created and uploaded 9 new videos, embedded a player on my site, and all the videos are formatted the old way (opening a youtube page). Any advice?

  42. Will Bingham April 5, 2011 at 3:21 am - Reply

    I noticed this… Youtube also allows you to record longer than 10 minutes now. Great Blog

  43. Jesse Schneider October 6, 2011 at 10:40 pm - Reply

    YouTube is really making some changes that are great for us real estate agents. I expect big things in the next few years!

  44. Susan Zanzonico February 28, 2013 at 3:32 am - Reply

    I didn’t realize this YouTube change so hearing it from you first. It’s excellent! Thanks YouTube!!

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