Let’s face it.  Getting leads (and closing them) is THE purpose for any and all marketing of whatever business you are in, but more specifically within the Real Estate industry.  One of my favorite tools in accomplishing this for Realtors is Top Producer’s Market Snapshot.

If you aren’t familiar with this robust system (geared toward gaining both buyer and seller leads), the below detailed market snapshot example will be a great way to learn about it.  This informational page (included below) was designed by me a few months ago, since I felt that not only are Realtors becoming more tech savvy, but so are their potential clients;  entering their name and contact information is no longer expected to be done so freely anymore.  So putting together a descriptive example of the information the potential buyer or seller will be receiving (and, therefore, giving them more reason to give up their contact information) just made sense.  And it worked!

I put this to the test back in April when I created a Facebook PPC Ad and created one with the basic Stealth site for Market Snapshot and one with the below information, exactly as shown.

You should note, each of the visual pictures has an embedded link which takes the prospective client to the sign-up form too, so not only is there the form at the very end of the landing page, but over a dozen additional opportunities to gain a new lead in a single page! 

The result:  The basic stealth landing page received very little response, whereas the detailed landing page provided bonefide leads.   Since this test, I also made the detailed landing page available to be added to websites, blogs, Facebook fan page custom tabs and Craigslist ads, each providing opportunities to gain more leads and more closings.

Pairing this along with Top Producer’s 8i contact management system (where your new leads will be automatically uploaded to and can be set up on an automatic action plan) will put your lead generation on auto-pilot! Ok, so like everything else, you must syndicate/advertise wherever you are posting your services and products, but with this detailed and visual explanation of what your potential leads will be gaining, your work will be half done!

Take a look at the example below and let us know your thoughts (and if you have this in place already, what your results have been like). You can also contact me directly at suzanne@techsavvyagent.com for any questions or more information on how to build a detailed landing page like this.

Want More Leads? Add This Detailed Market Snapshot Landing Page To Your Website, Fan Page, Craigslist Ads & More!

What Is Market Snapshot?

Market Snapshot shows you market trends in the area of your choosing. It charts live market activity including such data as sold homes, properties for sale, inventory counts and even days-on-market. You can’t get that information anywhere else, unless, of course, you’re a Realtor!

Below is a sneak peak to just one Market Snapshot page:

Get All Data For Homes Just Listed And Sold!

The data displayed within the Snapshot is real-time Multiple Listing Service information. The map offers several viewing options:

• Road
• Aerial and
• Bird’s Eye views

where you will see listings identified by green (Active Listings) or red flags (Homes that have Sold).

By clicking the bird’s eye view of the map, you’ll see your backyard and even your neighbor’s back yard! Hover your mouse over any of the listings and a pop up box with a picture of the home will appear. Within the pop up is a link where you can click to view all the details on that particular home. The details will show the asking price, selling price, days on market, property features and comments!

Get answers to questions like,

“What Did My Neighbor’s House Sell For?”

Within your Market Snapshot report, you will also see the inventory based on the last three months (which is the default), the last thirty days or the last week! Below the rop down list are several statistical g graphs showing asking and sold price s, asking vs. sol d prices, time on market, and inventory statistics. Some of these graphs that are included in each report are shown below.

The Snapshot shows homes that are similar in number of bedrooms and bathrooms to yours so not every home for sale or sold will appear.

What Else Is Included?

Additional information is also readily available, including community and school details. If knowing how close the nearest police stations, fire stations, department and grocery stores are to the area you are interested in purchasing is important to you, you will find all this here, and more.

Local school information, public and private, plus colleges and universities can also be reviewed within your Market Snapshot.

Each school is marked on the interactive map, and listed to the right you can click and gain detail for each school as shown below:

All this information is just a click away!

Please complete the form below to obtain your personalized report now.

Watch Chris show you how to update your Facebook page from within Top Producer 8i.

As many agents are learning quickly your Facebook profile is not a place to bombard your friends with real estate information.  That’s exactly why Facebook allows you to create a page, for businesses just like yours.  Top Producer 8i just integrated into Facebook and Twitter problem is that the Facebook feature can only update your personal profile.  Thanks to some outside the box thinking, Chris at Tech Savvy Agent has figured out a nice work around to actually update your Facebook business page from within the Top Producer 8i CRM.  It does take a few extra steps, but once it is set up you can choose to update either your profile or your page all without leaving your database!  Enjoy and as always if you have any questions let us know.

Consumers are looking for INFORMATION on the web not Realtors! Top Producer has a unique tool called Market Snapshot that provides that information to your clients/prospects/leads in an effortless fashion.

So if you are a Market Snapshot user, why not leverage Craigslist to generate more leads?

Top Producer’s Market Snapshot program makes it easier for you to design and post fantastic looking ads that I think would work great in the Craigslist world.  Here’s a video showing you how to do this step by step.  If you are not a Market Snapshot user, watch the video anyway to pick up an important tip on using Craigslist.
Enjoy!

Top Producer just released(in beta) it’s brand new real estate CRM app for the iPhone and a few select people have it right now including the team at Tech Savvy Agent! Even though it is still in an unreleased beta, it seems to be pretty darn stable.  Something is always better than nothing, especially when that something is free.  With the flood of real estate apps hitting the market it was only a matter of time before Top Producer came through.

Your favorite guys at Tech Savvy Agent got a chance to play around with the app already and it looks awesome.  Take a look at our video to see this new app from Top Producer in action and make sure you watch until the end as we are running a contest and will be attempting to secure some beta’s from Top Producer for you guys.  We want to hear from all of the tech savvy agents out there using the iPhone now to assist in running their real estate business and share with others who are not how it has helped and become a part of your day to day life as a Realtor.  Please post your favorite real estate apps as well so other like-minded agents can take advantage of them too!

Another first from the Tech Savvy Agent team!  Enjoy.

Top Producer drops a bomb on Tech Savvy Agent and gives us an exclusive peek of it’s new features including social media integration within it’s 8i application!  We interviewed Richard McDonald, a Regional manager, to get the scoop on what’s in the pipeline for 8i to keep up with the latest technology trends.  Top Producer 8i already includes the listings and the sold homes around each one of your client’s property within the contact record (see our video on that topic here) and soon you will be able to have direct access to their online life as well!

You can expect Tech Savvy to keep you updated before anyone else, with the latest news from a big player in the Real Estate technology game!  Check out Steve Pacinelli get a few minutes with Richard McDonald before day 3 of the Keller Williams Family Reunion.