5 Hot Real Estate Marketing Tips for Facebook
Strategy. What a word! But, it’s a word that SO often is skipped over when real estate marketing comes into play. So many times I have been approached by Realtors who want to dive into their marketing, whether on Facebook or any other highly trafficked online mecca, but don’t have a strategy or plan of any sort in place.
So, here’s our 5 hot real estate marketing tips that should be the core to your strategy when using Facebook to boost your business.
1. Incorporating Facebook Within Your Blog.
A huge percentage of the population have a Facebook account and use it for more than just personal reasons. And if this doesn’t include you, where have you been hiding?! While it’s true by just having a personal account will help you gain more exposure, your main goal and strategy should be within your Fan Page(s). Utilizing the power of Facebook directly with your blog will naturally tie the two together and will have the potential to boost your traffic tenfold. Checkout NetworkedBlogs app to make this marriage between your blog and Facebook fan page complete.
2. Facebook Advertising to Get More Exposure
Facebook advertising has helped a lot of businesses gain some ground and leverage up, including us here at Tech Savvy Agent. Think outside the box and ALWAYS link to a lead generating page either on Facebook or on your own site. Don’t loose site of what the purpose is of your real estate marketing – to gain more leads and sales! Here’s a direct link to setting up your first, highly inexpensive Facebook Ad where they walk you through the simple steps from start to finish: http://www.facebook.com/adsmarketing
3. Get Some ‘Friend Connections’ From Your Ads
Friends are another way to help you become more trusted. If you can, try to get some of your friends to “like” your ad. This way, when your advertisement shows up on Facebook’s sidebar, you’ll have testimonials already there supporting you and your cause and in turn you’ll be getting free social networking viral advertising. Win-Win!
4. Lucrative Video Marketing
Commonly known, videos are enticing to most people, almost like candy to a child (or is it just me who thinks that way?!). Bringing life and personality to your Faacebook Fan Page will allow your viewing traffic to see a new side of you – and not just the unheard, or monotone typed words. There are dozens of ways to incorporate your videos into your Fan Page, including the Involver application or directly through Facebook’s own Video uploading tool. If you use their’s they give non-fans the opportunity directly on your video to become a fan with a pop-up “like” button. How convenient of them!
5. Using Facebook Markup Language (FBML)
Ok, this may be a stretch for most, and even something that you probably would want to hire someone else to create for you, but it’s probably one of the most important aspects of your real estate marketing strategies on Facebook. Here’s your opportunity to show your professional side of who you are and bring your brand to the #1 website in the world. Why would you want to leave it as the default? Would you leave your website or blog as the default?
Bonus Tip: Don’t forget to add your lead generating footprint on your real estate Fan Page too. There’s a great free program called Jotform that allows you to create custom lead generation forms where you can get really creative in your marketing strategies too. Stay tuned for more information and how-to guide on how to use this next week!