Article Keyword vs. Article Keywords – To “S” or Not To “S”
Our main man, Chris Smith, was feeling pretty low with the flu yesterday, so he invited me to chime in on his “Search Engine Optimization” webinar. We had a great turnout, but more importantly, we had some amazing questions, and lots of them! This reiterated for me that Search Engine Optimization is still a very shady, unclear and often confusing area of Realtor’s online marketing endeavors. So today I’m going to go over the great free tool (brought to you by none other than Google) “Adwords” that we discussed at some length during yesterday’s webinar.
Google Adwords – Mix It Up!
Keyword selection is THE most important part of your online marketing efforts. Your keywords used within your domain url, your blog titles, your article keywords, all work together to bring you the most return on investment (ROI) and will save you massive amounts of time and money if done correctly from the start! However, I believe it is never too late to get yourself straightened out and on the path to great results, especially with a well equipped, hyper-local blog (but that’s another article altogether…).
Google Adwords was put into place to assist advertisers (such as real estate agents) with creating the best pay-per-click ads. However, that’s not what we are going to be using it for (especially since we all know that Facebook PPC ads are MUCH more targeted than Google’s PPC ads). Google Adwords allows us to research which keywords we will use to get our website/blog ranked high within the search engines. Here are a couple of tricks to get the best keywords for your online marketing:
1. Add (Or Take Away) An “S”
- By simply trying a plural version of your keyword phrase, there’s a good chance that you will stumble upon some low competition, but highly searched keyword phrases you can use. Here’s a great example (which you will notice I am using both within this blog title and as links to related posts within our blog):
- Above you will see that just by removing the “S” from the keyword phrase, we have found a keyword phrase that has slightly lower competition but over twice as much searches per month! Try it with the words home and homes or house and houses and see if you can find some keyword gems!
2. Misspell Your Words
- There are many words that are often (and not so often) misspelled that are also great opportunities to get in on some awesome keyword phrases and high google rankings. By simply joining words together (like “realestate or “tampabay”) you could get some major traffic coming into your real estate website or blog.
3. Review The Options
- Google Adwords will also give you a list of other options that you may want to research more when searching for a keyword phrase. Sometimes these other options will be better choices than what you may have thought of yourself.
Take a look at Google Adwords today – You may be surprised as to what article keyword results you get!
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I love all the tools that Google makes available! I also like the graphic about hyper-local blogging = $$$. So can you give a recommendation about what the target keyword search result should be so that you get high page placement AND a decent hit rate? I’ve selected keyword phrases in the past that return 100,000 monthly searches, and I find that my blog post gets buried on page 20+. I get very few Google traffic this way. Would it be better to find keywords that return significantly fewer? Is there a “sweet spot” to look for? Also, can I make the search more local than USA? Somehow that doesn’t feel “hyper-local” enough! I appreciate everyone’s thoughts on this!
[...] is the 4th post by Tech Savvy Agent on blogging, keywords and taking a hyper local approach in the past few weeks. It keeps coming up because it works! [...]
AWESOME post! The misspelled words and combined words are really powerful! Who knows how to spell realiter, anyway?
Best,
Tony Fantis
Salt Lake City Real Estate
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