Consumers Can Now Make an Offer on IDX Listings – Prudential California Realty
Three steps is all it takes to make an offer on a local home for sale on Prudential California Realty’s website.
I received an email Ginny Cain this morning informing me that Prudential California Realty in Norther California is unveiling the ability for a consumer to make an online offer on local IDX listings on their website. I am not aware of any other brokerage that is doing this yet.
Gretchen Pearson, president of the broker operations, came up with the idea and believes that in the future all brokerages will have this technology.
The big question is what do you think??? Here is the press release that was sent to me.
Home buyers can “Make an Offer” on thousands of listings in the Bay Area and Sacramento
Prudential California debuts new feature that lets consumers click one button to make an online offer on properties for sale on the company’s website
SAN RAMON, CA – May 15, 2012– Prudential California Realty, the fast-growing Northern California real estate brokerage, announced today the ability for consumers to make a ratified offer on any for-sale property on the company’s www.PruCA.com website. Prudential California Realty is partnering with RealtyBid, a specialized provider in the expedited sale of real estate through an innovative online bidding platform, to power its new Make an Offer feature. The new feature is located on every property details page, and allows consumers to make a no-hassle offer in three easy steps. Prudential California Realty is currently the only real estate brokerage in Northern California offering potential home buyers the ability to make an online bid on a for-sale property.
“Like other popular bid sites, we see our Make an Offer feature as a way to break down barriers, remove the physical limitations of geography, time, presence and space, and open up the listings to a global audience,” said Gretchen Pearson, President of Prudential California Realty, Pearson Properties. “We are the first, but think this method will soon become the industry standard for making offers, and that others will fall in lockstep, as it is in line with consumer demand, saves time and makes it easier for everyone in the process.”
According to the National Association of Realtors, nearly 90 percent of consumers start the home buying process online, and 40 percent first learned about the home they purchased on the Internet.
Consumers can search through thousands of homes for sale in the Bay Area and Sacramento, all of which have a Make an Offer option. Once clicked, they are guided through a three-step offer verification process, and then digitally sign the offer online, making it bona fide. From that point forward, offers are presented to sellers in the same manner that they typically would be. Buyers benefit from the service by being able to make an offer at any time and from any place. Sellers benefit because they now get their home exposed to a worldwide audience of buyers who can make offers on their home online.
About Prudential California Realty
Pearson Properties, Inc., dba Prudential California Realty, is a fast-growing Northern California real estate brokerage with over 500 agents and 15 offices located throughout the Bay Area and Sacramento. Gretchen Pearson, president of Prudential California Realty, founded her brokerage in 2005 under the name Windermere Welcome Home, a Windermere Real Estate franchise. Since affiliating with Prudential Real Estate in September of 2010, Pearson has doubled the size of the company. In addition to traditional buying and selling services, Prudential California Realty also offers support and specialization in bank-owned and foreclosure properties, property management, tax credits, commercial and land services, and other relevant matters for today’s dynamic real estate market. To learn more about Prudential California Realty, please visit www.PruCA.com.
About RealtyBid, A CoreLogic Business
Founded in 2001, RealtyBid International specializes in the expedited sale of real estate through its innovative online auction platform, RealtyBid.com. Thousands of homes are available each month on RealtyBid.com from the nation’s largest lenders, builders and real estate brokerage firms. RealtyBid.com has sold more than 30,000 homes online and has been ranked as the country’s number one sales team in team transactions in the Lore Magazine/Wall Street Journal/Real Trends “Real Estate Top 200.” RealtyBid International is a business unit of CoreLogic (NYSE: CLGX), a leading provider of analytics, information and business services.