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Creative Real Estate Marketing Videos

by Steve Pacinelli on Sep 26th, 2012
in Tags: home tours, marketing, Real Estate, Video, video home tours
Posted in Photo/Video, Text

As more agents are getting comfortable utilizing video in their day to day marketing, you know it would only be a matter of time before creativity shoves the boring home tour right out the door!

There are a lot of wonderfully creative videos popping up and I wanted to share some of the recent ones I stumbled across with you.  Please leave your favorite/creative/interesting videos in the comment section below.  Let’s see how agents are pushing the limits using video!

Lets start off with Richard Silver’s community videos.  Before consumers start looking for houses they need to find a community first.  Richard is capturing them early with these absolutely amazing community tours that have 1000′s of views.  Love it.

Check out the rest of the tours on his website, which is also sweet btw, www.torontotism.com.

Halstead Property – Tours, Bios, Market Reports

I know this isn’t an individual agent, but Halstead Property is taking video to the next level by incorporating it into every facet of their marketing from agent bios to market reports!

Here is one example of an agent bio that they are promoting on their website. Click the link below see their innovative Halstead ProperTV site…creative name huh?

Check out their full website here at Halstead ProperTV.

I want to thank Jeff Mix for being the spark to this post.  He sent me the email you see below with a really creative storyline for a home tour.  My guess is some of you will love it and others might not; I happen to fall into the first camp.  He is pushing boundaries and doing something different.  He is getting incredible exposure for this home and that’s what it is all about.  The video has over 1,300 views.  Here is Jeff’s email…

Steve, I wanted to send you a link to my newest video tour since you’ve been pushing the importance of video. I wrote a pretty funny script from a joke we had made as to why a home wasn’t selling at 500k was because there is no pool. Please check it out and share if you thinks its good. Thanks again for all of the stuff you put out. Thanks.  Jeff Mix

You rock Jeff! 

Finally, if you want to see amazingly well done videos…all you have to do is visit Platinum HD’s YouTube page.  Unreal.  Their videos are some of the best looking, well produced, interesting, amazing videos I have come across.  Go check them out.

Again, please post some of your favorite videos below in the comment section, so we can see the creative minds working in our industry.