Google Keyword Tool – Match Types and Insights
The Google Keyword Tool should play an integral role in everything from domain name selection, keyword selection for blog posts, PPC campaigns, as well as a myriad of other activities where it would make sense to consult Google’s free offering. We have talked about the Keyword Tool numerous times here on Tech Savvy, but it was usually thrown in with other topics and it can be quite hard to find on our site. Not only did we want to give the Keyword Tool it’s own post, but we wanted to elaborate on a few of it’s finer points and options that you should be exploring while using it. Don’t worry if you are not familiar with it though, we do a quick crash course in the video right at the beginning.
During my live classes I explain the Keyword Tool in depth and very few, if any agents know what the match types mean on the left hand side of the screen. These checkbox’s will provide vastly different results depending on which ones are marked. The subject matter of your search will dictate which options you should choose. During the video below we will also explore Google Insights for a minute and as well as a bonus site that has nothing to do with the Keyword Tool or Insights, but I found it while searching for something related to this article, so I figured I would throw it in. It’s a neat little program that can take you back in time and show you what websites looked like a years ago! Not sure if the last program can help your business in any way, but it’s sure fun to use!