Google vs Facebook – The War on SEO begins!
Google vs Facebook – The War on SEO begins!
Wow! Now this is relevant real estate news you can really sink your teeth into!
Not long ago, Facebook began their Facebook PPC Ads venture, competing directly with Google’s Adwords PPC advertising. Now, their newly created Open Graph Search Engine has the potential to squash Google’s search engine! Yes, you read it right, Google’s search engine will soon (if not already) have an absolute legitimate competitor.
Here’s how it is supposed to work:
1. “Likes” versus “Links”
Back in April when Facebook launched it’s Open Graph protocol, carpeting websites with their “Like” and “Recommend” buttons, it wasn’t clear to most what the real purpose of these additional plugins and widgets were. Well, when you think of how websites and blogs have utilized the number of (back)links they have on there to increase their search engine ranking, you can now envision that the number of Facebook “like“‘s you have both within your website and your blog posts will drive your search engine status to new heights (parallel to how Google uses links to drive your search engine ranking).
When you consider that more than 400 million users “engage with Facebook” in some way or another through external sites (such as your website or blog) every month, you can imagine the impact this will have on the search engine rankings IF your “like” buttons are utilized.
After doing our due diligence in research, the most common concern with this concept is how Facebook will moderate the likes to make the outcome in ranking fair game.
This can also be compared to the way Digg ranked their content, with the number of “Diggs” each article received – putting the big dogs on the frontline.
So with this in mind, if you don’t have your “like” button both on your blog and/or blog posts, then you ABSOLUTELY MUST now! (Don’t know how to? Click on the Chat button on the right sidebar and we’ll help you!).
2. Tag You’re It!
Facebook will allow webmasters (ie. you) to tell Facebook what your site is all about with the use of their tagging tool – done right, your SEO possibilities are endless and your ability to get continual exposure and results without continual work will be made a reality.
So, here’s food for thought. Have you EVER used Facebook’s search bar to conduct a search like you would on Google? Many (maybe even most) people haven’t, however, I read that in March the use of Facebook’s search engine went up 48% over the month before, but also was just 2.7% of the entire search business in the US (putting it ahead of AOL though, I might add!).  If what we have discussed above become reality in the coming months, I envision these numbers to go off the chart!
Below is a video where Facebook’s chief technology officer, Bret Taylor, talks about what he wants to focus on within Facebook’s future, which undoubtedly includes search:
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I’m looking forward to seeing how this develops. To be honest, I am NOT a big fan of FB at all, maybe I’m being closed-minded without just cause but I just don’t get much enjoyment there (I much prefer Twitter). But well, obviously the first agents to adapt and really embrace FB for its potential will reap the benefits. Thanks for the post.
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