HomeLight – A New Way for Consumers to Find You
HomeLight is a new web platform that matches buyers and sellers with real estate agents, but they do it in a very unique way. Rather than relying on reviews and recommendations, HomeLight seeks to match buyer or seller with an agent that has experience with the particular style of home/area/price range that the consumer is looking for or is trying to sell.
The HomeLight website has a very modern appearance and through my experience seems to be very easy to use from the consumer’s perspective. It’s a no cost service and doesn’t require a log-in to peruse the site.
I recently read a great book called ZMOT and it talks about winning at the “zero moment of truth” – this occurs when consumers go through their due diligence to make sure they are selecting the best product or service available by researching and gathering data online. This important part of the buying process cannot be ignored by business owners if they want to succeed today. HomeLight seems to fit right into this phase and should be something to look at if you are a Realtor.
So what’s missing? According to the 2012 NAR Profile of Home Buyers and Sellers the two most important traits that buyers and sellers are looking for in an agent are the reputation of the agent, and that the agent is honest and trustworthy. In its current state, HomeLight doesn’t exactly meet those needs. However, Drew Uher, Co-Founder of HomeLight, mentioned to me during our conversation over Skype, that they have plans to add reviews as well.
This service is only a week old and has the opportunity to grow quickly based on the website’s premise, ease of use and the financial backing they have fueling their endeavor. They have the opportunity to shake things up a bit and provide a brand new data point for people to consider when choosing an agent.