It’s Not Working Because You’re Not Working It
Last week I had a conversation with a Realtor in Florida who was picking my brains about which direction she should be taking her Real Estate business this year. Let’s call her “Jane”.
“Does blogging really work?” she asked. ”Or, what about Facebook? Do you know of people that are actually selling homes using it?” The questions were flying and the answer was always the same: If you work it, it will work.
It’s no different than anything else in life – hard work gets results. Expecting things to just happen, will rarely (if ever) happen. Here’s a great scenario: I want to lose 10 lbs. I sign up for a gym membership and go on Monday. I then go again on Wednesday and Friday. So far so good, right? Well, the next week, I can’t go on Monday cause I am really tired from staying up late the night before watching the football game, and Wednesday I have four appointments and can’t squeeze an hour in at the gym. It’s just impossible. But I do go on Friday….
After a month of two, I’ve gone to the gym 5 times, but I still ask myself, “Why haven’t I lost those 10 lbs yet?! Maybe I should try something else“, and I go out and buy the new Wii Zumba dance fitness DVD and the cycle starts again.
Now, change the words exercise, gym and DVD with whatever method of gaining business you are trying to make work and think to yourself, “Why would this outcome be any different?” It wouldn’t!
No matter what your mode of bringing in business, it MUST be consistent and a long term goal. Chris will often be heard saying, “It’s not a sprint we’re running here, it’s a marathon.” I use that awareness line often when talking to agents about blogging or Facebook or whatever their choice of marketing is.
So with that said, here’s what I told Jane, and what I would tell you too:
1. Make A Plan
2. Work It
3. Work It
4. Work It!
You get what you put into anything in life – real estate is no exception. If you start something, have a long term goal in place and stick with it. When you hear of another agent doing well in a type of marketing or advertising venture, ask them how long they have been doing it for and how often. If they say a week, or a month or two, I would say they were a liar.
If you want to make it work, it will work. The only reason it’s not working is because you’re not working it. It’s definitely not too late to start 2011 on the right foot – just remember to put the left foot in front of the other!