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Moving Beyond Slide Shows – Prezi Review

Guest Post by Liz Landry of Keller Williams Realty

In the uber competitive world of real estate we all want to shine like a star on our buyer and seller appointments.  Many agents today are still bringing flip charts and packets of paper and to appointments (76% to be specific according to CAR) and going through sheet, after sheet, after sheet. Losing their customers interest one page at a time.  So let’s get you to stand out from the crowd!

Prezi Example

We are here to introduce you to a great new tool for your listing presentations. Beyond the world of flip charts and PowerPoint’s; welcome to Prezi!  Prezi is a free (we all love free) web based platform that moves you beyond slides and creates a captivating experience for its viewers.

Here is a quick example of how you could use Prezi to create a seller presentation:

Things to Keep in Mind

  • It is going to take you a little bit of time to learn how to use the platform.  So be patient and watch the tutorial videos.  Once you get the hang of it though, you’ll fly through it!
  • Prezi is based off of a “canvas”; not slides.  This means that it is all one big picture and they use a zooming feature to highlight items and move throughout the canvas.
  • Although Prezi’s zooming feature, the ability to hide things, turn in circles and pop in and out of pictures is its big draw; you want to be sure you are not zooming or turning too much that it makes your customers dizzy or distracts them from your overall message.
  • You want to make the presentation full of visual data.  Not facts and long bullet points.  Prezi tends to work best when you have a strong vocal presentation (memorized) to go along with it.  That way you can talk your customers through the graphics and take the conversation in the necessary direction.
  • You can embed video directly into your Prezi; but it has to be in certain formats.  I use a free online video conversion tool called Zamzar for this.  Zamzar allows you to upload video through it or pull a link from the web.  You choose the format you want it changed into.
  • The Prezi that you create can be downloaded onto a USB drive, embedded into your website or used live online.  So you have plenty of options for where and how you present.

The biggest drawback-and the only one in my opinion- of Prezi is that like with any presentation, you need to be in control of the conversation and if the customer is able to drag you down a rabbit hole you can easily lose your place.  If you do go “free form” and vary off of your click-path in Prezi because of such an issue; know that with the simple click of the forward arrow it does put you back on track right where you left off.  However, once off track and off script, it can be hard to regain your flow.

I’ve been using Prezi for well over a year in my teaching and in buyer and seller presentations. The reaction is the same every time… they are captivated and amazed. Give it a try, and I would love to see what you come up with so send me the link!  You can find me easiest on my Facebook Fanpage to keep up on anything I am doing and to talk Real Estate, or send your Prezi’s!

UPDATE:   January 10, 2011

You asked for it – now you got it!  Prezi is now available on the iPad!  You can download the Prezi App for the iPad and start using it right away!

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23 Comments

  1. Chris,

    This is awesome! I’ve been using Prezi for a while, and in fact just submitted a blog post TODAY to another blog I guest post on called “Kill Your PowerPoint.”

    The punch line of that blog post: Prezi is what’s next.

    As usual, you are RIGHT ON the cutting edge, my friend!

    Bet,
    Michael

  2. Adam says:

    Does prezi have an open file format or easy to use API to generate Prezii from code? I’m thinking similar to KML or Google Maps API?

  3. Lee Williams says:

    Looks interesting. Is there a way to record with audio and post on YouTube?

  4. Liz,

    Outstanding – love the Prezi Listing Presentation. Great article and for an ol’ .ppt fan like myself opened my eyes to Prezi. I’ll look at it. Thank you.

    Michael
    Realtor & Author (7L) The Seven Levels of Communication
    http://www.Facebook.com/SevenLevels

  5. Jason says:

    Thank you, Liz Landry! I’ve been looking for a way to improve my listing presentations and I think this is just the thing! I’m hoping to purchase an iPad here in the next couple of months; with Prezi on iPad it will greatly improve my business. Thanks again to Liz and Tech Savvy Agent!

  6. Greg says:

    This is a great program… being tech forward like this also helps you educate your sellers which is the best way to get accurately priced listings..Thanks Liz

  7. Liz Landry says:

    Adam…as far as I know there is no open format for it yet. But check their “Learn” section often as they are always moving the product along!

    Lee… Best way is to use a screen capture video tool and then audio over it to create into a Youtube video.

    Michael… step AWAY from the ppt!

  8. Tami Esling says:

    Nice, simple, clean presentation Liz! I started a Prezi on the area – schools, businesses, restaurants, but I think it was a bit too complicated for my FIRST Prezi. I will have to try again and keep it simple!

  9. I always love playing with new toys and Prezi is definitely another one of those :)

  10. Heidi Sloan says:

    Awesome post Chris/Liz. I just messed around with Prezi one weekend putting together a buyer presentaton. Here’s what I’ve come up with so far. Would love feedback. Also, you’re correct that there is a learning curve. As always, thanks for sharing the info. You guys are great!!

    http://prezi.com/i81_pyq_vfus/the-babb-sloan-team-buyer-presentation/

  11. Chris,

    How’s this for ironic timing? The blog post I referenced in my original comment above ended up getting published today. Check it out at http://budurl.com/gj66.

    Keep #CRUSHING,
    Michael

  12. Chris says:

    Just read it Mike. Oh the irony :) Wait until you see what we are putting out tomorrow on Google’s new URL shortener!

  13. This is very cool. seems like a good tablet tool.

  14. Megan Behan says:

    Oh how appropriate the timing of this article!!!!!
    I was just sharing Prezi the other day with the HAR tech- chair! We both have been hesitating about switching to an iPad simply because it lacks PowerPoint compatibility. Then last week the daughter of a friend of mine showed me a Prezi Presentation she did for school and I was blown away! It makes PP look down right pre-historic!!!
    I am over the moon to see this new way of doing this being validated online. Thanks for sharing!!!!!

  15. Ross Hair says:

    I love Prezi and have started to convert all trainings into Prezi.

    The only problem is that I can’t get it to play on my ipad – flash issues.

  16. Nice to see Prezi getting some attention.

    I’ve been using Prezi for about 18 months now and have always loved it.

    It makes creating presentations fun!

  17. Stacy Stateham says:

    I hadn’t heard of Prezi before, but I’m in the process of converting all my presentations over. Too cool! I just got my corporate one done, next on to the day to day real estate business ones. I’m actually having fun building presentations (heaven forbid!)

    http://prezi.com/jpsvxtkiysc6/introduction-to-nextage/

  18. Alan says:

    Isn’t Liz just Fantastic with the technology? So lucky to be a part of the KW family with her.

    I moved over to the Ipad for my presentation but I’m learning Prezi also, there are a lot of opportunities to wow clients with the software.

  19. Jason Preece says:

    Looks like a really cool platform and I will definitely check it out. Thanks for all of the latest technology updates for real estate. You guys rock

  20. love all of those KW charts! Prezi looks very tech savvy!

  21. Bobbie Files says:

    My iPad won’t display any prezi’s. Any suggestions?

  22. Josh says:

    Does this have any way to “print out” a presentation to go along with the flow? So they have something hard to make notes on? I think more importantly it would be nice for those that are not tech savvy…the clients that is. I have several appts where I would be turned away at the door if I even have a computer with me…you know…old school. Or is that why I just keep Keynote installed?

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