Does Real Estate Need Its Own YouTube?
With the popularity of YouTube which launched a short 5 years ago, viewing video online has exploded. In fact, the watching of video on the web has increased over 40% in just the past twelve months. Currently, 2 billion videos are watched online daily!
As for the demand in the real estate industry 72% of sellers are saying they would be more likely to list their property with an agent who uses video marketing, yet less than 1% use video to market their property. Pretty strong statistics if you are into the laws of supply and demand.
So why not make videos of your listings, upload them to YouTube, and be done? One of the problems with YouTube, and many other video based sites, is the listingʼs video will get lost in the crowd. We all know how easy it is to go from watching a video on a specific topic that brought us to YouTube, to videos of cuddly kittens and silly kids biting fingers because of the related videos that are displayed on the same page.
In many cases, videographers will offer the mass distribution of your video to places like YouTube, Vimeo, Viddler, etc… but when the potential buyers are looking at it, all it has is the videographer’s name and maybe the property address. The viewer/buyer is hard pressed to get anymore information on the property other than what is on the video and if itʼs not branded with your information, links back to your site and social media icons it can make it tough to find you.
We are here to introduce you to a great new site to showcase your listingʼs video and yourself. A site that has the potential to become the YouTube of Real Estate. Welcome to Real Estate Live TV.
Real Estate Live TV is a worldwide, video based real estate website for Realtors to showcase their listing, marketing and informational videos. RELTV is a true search engine where a site visitor can input the desired city, price, and even beds and baths to find just what they are looking for. Think of it as a video only IDX portal. The problem it solves is your video being lost in the crowd by providing a platform to feature only real estate videos. If you are looking for a deer beating up a fat man in the woods don’t worry YouTube is still great for that. I am also not encouraging that you not upload your videos to YouTube, this post is more about helping gain exposure for a portal that I feel could become a huge consumer destination.
On RealEstateLiveTv.com, each “Property Detail Page” has the agents picture, company logo, and full contact information. Agents can upload several types of listing videos (Residential, Commercial, Apartments, etc.) whether they are For Sale, Rent, Lease or Swap and even upload local area informational video guides. I especially like the use of the Google Maps and Walkaround Jack plug ins used below the video, images and MLS description. In addition, for each listing the agent is able to upload two videos (one for the property and an additional for the agents personal marketing, neighborhood information, different language, etc.). Plus, you can upload up to 50 still photos, full property description and 3 files/disclosures per video for property disclosures, property brochures, plats, you name it. These differentiating factors and real estate specific features are why I feel a portal like this is needed in an industry where video is about to explode.
Videos can be up to 15 minutes in length. The more information you provide, the longer the site visitor will stay. All content will be centralized on their own fully branded home page with their marketing video, similar to the way YouTube allows for channels.
I also love that there will be NO ADS interfering with the content of these pages. So how much does all this cost, YouTube being free and all? For their launch special which runs through Jan 15th, 2011, we are offering all tech savvy agents a FREE account for their first 5 listings!
If you have more listings and like using their service you can upgrade plans which start at $25.00. If you decide to join during the launch special you will keep your original pricing for as long as you maintain your membership.
So get out there and get those videos made of your listings and yourself. Now is the time to separate yourself from your competition and pick up market share, video can be a big help with that.
RELTV is also launching in November a Live Show feature! You will be able to host your own LIVE TV style show to discuss anything and everything real estate!
Sign Up Now to get your first 5 listings added for free.