ROI and Real Estate Facebook Fan Pages
Facebook. It’s nothing new, it’s not going away, and its definitely not slowing down. So why aren’t you cashing in on the deal?
Often we hear that the concept of using Facebook to gain business is lost on Realtors and the opportunity is brushed off as unimportant. However, more and more tech savvy agents are beginning to embrace the true potential of what real estate Facebook Fan Pages have to offer them and their businesses are thriving from this amazing social network.
One of the factors that comes into play with anything we put our efforts into is where is the proof that this actually works? Well, there’s good news – traffic on your real estate Facebook Fan Page(s) can be tracked the same way you (hopefully) are tracking your website and/or blog traffic. By implementing Google Analytics into the backend (edit) section of your Fan Page, you will be able to track daily the type of traffic you are receiving and in turn utilize that information to increase your return on investment (ROI).
Being equipped with information to back your continued efforts just makes business sense. So with this in mind, here’s a step by step guide on how to set up your Google Analytics within your real estate Facebook Fan Pages:
1. Set up Google Analytics with a New Profile
If you don’t have a Google Analytics account set up yet, it is free and simple to put into place. Assuming you already have one created for your website and/or blog, you will now need to create a new profile for your Facebook Fan Page. Simply copy and paste your Facebook Fan Page URL (domain name) into the space shown below.
After you press continue, a new screen will appear and you will be given some code. The first code (Tracking Code) will look something like this “UA-15302856-2“. This is what you will need to create the tracking code on your Fan Page. Keep this code handy and click the “Save and Close” button at the bottom of the Google Analytics screen.
and below is what you will need to add to this form:
2. Add fbml tracking code to your Fan Page
By using an app such as Static FBML, you can now copy and paste your own generated code into your Facebook Fan Page. Should you want to track visitors to your custom real estate fan page, for example, you would add this code either to the top or bottom of your existing FBML code for that custom fan page. Alternatively, if you were to track the traffic coming to and from your Wall of your Fan Page, simply click on the (add) on the Box, and it will be added to the wall. To change this setting, click on “Application Settings” within the edit section of your fan page, under the FBML that you would like to create as a box.
3. Check Your Analytics
It takes about 24 hours for Google to begin tracking your analytics on your newly created profile, so check back the following day to see if it has begun.
Now you are all set to really keep tabs on the traffic you are getting on your Facebook Fan Page. Just as your Google Analytics tracks your visitors location, entry points, keywords used to find you, etc., this will also be available within your Facebook tracking profile too. By leveraging this inside information, you’ll be better able to focus on your efforts and get a better handle on your ROI.
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