Visual Proof That Facebook Likes Matter
I have attended so many webinars and conferences lately where the speaker tells us how important getting engagement is for your social media efforts. On Facebook engagement comes in one of three forms; Likes, Comments or Shares. I just wanted you to get a chance to see some visual proof that Facebook Likes and Comments do indeed have a significant impact on the reach of your brand.
In the top image Tech Savvy Agent received 10 Likes and 12 Comments which led to 4,892 Impressions of the status update.
In the bottom image we received 472 Likes and 44 Comments which led to 22,466 Impressions of the status update.
If you read the posts you will see why post number 2 did so well. A specific call to action was used, hit like, as well as a valuable deliverable offered, new post published early.
Social media isn’t rocket science but it sure seems to be confusing a lot of Realtors…
I hope by seeing the difference in ROI so clearly in this visual example it will help your social media efforts and strategy improve.
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I started using that technique Chris – it has worked really well for us. Awesome post – thanks for sharing
Okay, I tried including a bribe for liking a business update… let’s see what happens.
[...] Our friends over at TechSavvyAgent offer a numerical illustration of the value of a “like“: [...]
does this make the case for ONE FB page instead of many?
A call to action always helps! You just have to ask sometimes.
The other standout, and I know this is an older article, Hootsuite was used to publish the first and not the second…