The 5 Best Ways To Use QR Codes For Real Estate

It seems every now and then a new technology comes along and gets everyone in real estate excited.  Right now that technology is QR Codes.QR Codes for real estate

The problem I have is that while everyone and their brother is telling you that you need to be using QR codes, very few resources are specifically showing you the best ways to use QR codes for real estate.

It is actually why we exist, innovation is rewarded, execution is worshiped.

Just like with Facebook, Twitter, Blogging, Mobile, Video and any other buzz worthy platform or new technology some will adapt it quickly and pick up market share, most will fail and simply use it because the other agents in their office are.  So below you will find what in my opinion are the 5 best ways to use QR codes for real estate right now.  I would never assume these are the only ways and would love you to add your own creative ideas in the comments below.

Quick note before we get started with the list.  A QR Code is simply a bridge to a website that when scanned with a mobile device takes a consumer on a journey beyond the paper it is printed on.  One of the major perks is that all of the scans are tracked and thus the ROI is fairly easy to detect, critical to any high level marketer.  I also think there are 2 key things to consider when using QR codes:

1.  The web page that you direct the consumer to MUST be optimized for viewing on a mobile device.  Due to this I am recommending 3 sites that will cover all 5 strategies. The first is which will create a mobile friendly landing page with all of the details of the property of your choosing including price, photos and of course your contact info.QR Codes for real estate The second site is which allows you to turn any URL into a QR Code in seconds, again all scans are being tracked. The third is YouTube which is not only optimized well for mobile but will allow you to bring a video element to your QR code QR Codes To make a long story short when I recommend a video be used as the destination simply go to YouTube and grab the URL of the video and then visit to generate the QR Code.

2.  This is a new, rapidly evolving technology (visit Best Buy, public transit, hospitals, etc lately?) that requires further explanation than just slapping a weird looking icon on your print marketing.  Anytime you use a QR Code be sure to in small text explain that it requires a QR Code Reader which can be downloaded for FREE to their phone NOW by visiting their app store.  It is also critical that you provide a tiny URL as an additional option below the QR Code so that those who just can not figure out the whole scanning thing can type the shortened URL directly into their mobile browser and end up in the same place anyways.  Both and provide a tiny URL along with the QR Code making this very easy to execute.

On to the top 5 ways to use QR Codes for Real Estate:

1.  Lawn Signs – This would be the most obvious usage in my opinion and this is where will come into play handily.  QR Codes for sign ridersConsumers like to get as much information as humanly possible before calling a sales person (you BTW).  By placing the QR Code on your sign riders you will be providing potentially the hottest leads, those driving around looking for homes to buy, with all of the information needed about that property instantly.  Price, interior photos and community info are typically things that a lawn sign does not provide and by leveraging a QR Code you are really giving the consumer what they want when they want it.  I know some Realtors would argue that there is no longer a need to call you if you give away all of that info through the QR Code on the sign.  I would argue there is already no need to call you to get that information (think online portals like, Zillow and Trulia all of whom have mobile apps that provide those details).  People work with people they like, they will like you more if you give them more of a reason to and stop holding back data that is easily obtained without you.  Again, follow the guidelines I mentioned above by further explaining the technology and providing a URL alternative on the sign rider.

2.  Business Cards – Another no brainer in my opinion but I can envision agents screwing this up royally.  If I had to guess most agents will put a QR Code on their business card that will lead to a website where the exact same information on the business card is then regurgitated.QR Codes for business cards NO VALUE there beyond maybe the web visitor but again is your website even mobile friendly yet?  So here is the strategy.  Record a video that you upload to YouTube that is 100% specific to the fact that they got your business card and scanned it.  Then use to generate the QR Code.  So for example the beginning of the video should say “Thanks so much for taking the time to scan the QR Code on the back of my business card it was great meeting you in person…”  I would also then offer them up any other resources like your Facebook Page, Blog or Twitter account letting them know that you want to connect where THEY want to connect.  In the video be sure to layover text with all of the other URL’s that would be relevant and mention that when it gets closer to the time for them to buy or sell hopefully they will remember that you leverage the latest technology both off line and online!

3.  Direct Mail – Tracking ROI through the mail is now actually very easy using QR Codes.  If you do just listed cards use to send them to the mobile optimized site for that new listing.  If you are looking to generate leads and new business you may also consider doing a video unique to the mail campaign similar to the above business card strategy.  So for example you are mailing to Cypress Creek…start the video with “One of the things I love about working in the Cypress Creek area are the people…” Then obviously let them know that when the time comes to list they deserve to work with a Realtor who leverages the latest online and offline marketing.  QR Codes for direct mailEven include images and video of the neighborhood to really give it that hyper local touch.  Again offer up all of your contact info and social media URL’s in the video and on the mail itself.

4.  Property Flyers – Considering all of the information about the listing is on the flyer right there in front of them I think that this is another opportunity to leverage video.  If you have a full video tour of the home on YouTube link to that.  If not create an Animoto video or something slideshow esque, upload to YouTube and link to that.  If you are uncomfortable with video then link to a listing page where they can then see additional photos and information that would not fit into a single page flyer.  I have walked past 1000’s of real estate offices and have seen none of them leveraging this idea which again seems to fall into the no brainer category.

5.  Your Vehicle – Hear me out on this one.  I polled our Facebook fans a while back to see how many of them were leveraging their contact info and domain name on their ride.  Seemed to be the majority.  That being said how many agents have taken it to the next level and actually placed a QR Code on their car?  My guess is zero, but hey I could be wrong.  The strategy with this QR Code should be similar to the business card.  Again, address in the video that you link to that you appreciate them taking the time to scan the QR Code on your vehicle and that if they are looking for a tech savvy agent to help them with their buying or selling needs you are the one they should contact when they are ready.QR Codes on cars An additional bonus is that if it replaces the current headshot you have on the window of your Camry I have made the world a better place!

So there you have it.  If you agree and learned something let me know in the comments below.  Again I am confident there are many other uses for QR Codes in real estate and would love to hear them but I feel that this is the most specific and strategy focused list on the web created with Realtors in mind.

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  1. Debbie Harris October 11, 2010 at 5:40 pm - Reply

    Great information. I work with our Agents to assist them with marketing/social media and we have begun to explore QR codes. We are launching a Community/Neighborhood page on FB and I think you have given some fabulous ideas. Thanks so much.

  2. Tom Hernandez October 11, 2010 at 5:42 pm - Reply

    Once again you have affirmed my suspicions………Tech Savvy Agent is the best at giving relevant, ground breaking, business driving, and real estate specific information that demands that agents embrace it or become a distant memory. I have been following QR Codes for a few months now and I am pumped about the potential here. Your article just gave me that kind but swift kick in the a** to get QR Codes on everything. The videos are the part I was missing. I did not want to just lead it back to my website. Thanks for the info and the “kick!”

  3. Ramona Strojevs October 11, 2010 at 5:46 pm - Reply

    Excellent suggestions. I am going to use this and get started this week. How would I determine if my website is mobile friendly? What specifics does a website need, in your opinion? I’d love info on what to do, or what to change to be mobile friendly.

    Thanks again,
    Ramona Strojevs
    RE/MAX Escarpment
    Burlington ON Canada

  4. mm
    Chris October 11, 2010 at 5:56 pm - Reply

    Romana pull up your site on your phone and play around. Will be obvious quickly. I have a company to recommend if it sucks 🙂

  5. The Parrett Group in Columbus, OH October 11, 2010 at 6:08 pm - Reply

    Great article! I’ve actually implemented most of these (I refuse the car magnet) and have a round of post cards coming up with them. I sent out mailers awhile back to a Neighborhood Page I created and got decent actions on it for 1 card. I think this follow up with a QR will do even better.

    @Ramona: I created a mobile site for free at Scan it from here to see it: //

  6. Josh Nekrep October 11, 2010 at 6:16 pm - Reply

    Chris, great post! Great ideas!

    I can’t agree more that video is king, and mobile video is just too cool. It would be a shame to overlook attaching video!

  7. The Parrett Group in Columbus, OH October 11, 2010 at 6:17 pm - Reply

    Also, thanks for the tracking tip on I knew I could track clicks but was trying to figure out how to track scans. The QR producing site I used before didn’t track.

  8. Classic Coastal Homes October 11, 2010 at 6:28 pm - Reply

    Chris – Thanks so much for the info! I’ve played around with QR codes .. and love the idea of them. Any good QR readers for Blackberry that you can recommend?

  9. mm
    Chris October 11, 2010 at 7:23 pm - Reply

    Most QR Readers are good…even the BB ones 🙂

  10. Scott Pierce October 11, 2010 at 7:45 pm - Reply

    The QR Codes that we automatically produce for our clients point to a mobile friendly Single Property Website that includes links back to the client website for great information transference to the consumer and lead capture for the client. All are tracked via the source=L2L_QR URL associated with the QR Code. Some of our clients are now putting video in them as well which work excellent. Our client profile QR Codes are also excellent work as a sort of mini-app for the broker or agent using it.

  11. Erik Goldhar October 11, 2010 at 7:46 pm - Reply

    Hi Chris,

    Thank you for the post.

    I would like to introduce you and your readers to our company Clikbrix is a turnkey solution for Realtors and Brokerages to get up and running with QR Codes and the Mobile Web quickly, simply and affordably.

    We were just announced as one of the winners of the 2010 Smaato Mobile Advertising Awards for the best Mobile Web Solution category.

    We see tremendous growth in the space over the next coming months and we are so proud to be a part of it.

    Thanks again for bringing attention to this technology and the best practices surrounding it.


    Erik Goldhar,

  12. Scott Pierce October 11, 2010 at 7:54 pm - Reply

    Also—I found out the hard way, not all QR Readers work the same on all phones. BeeTagg worked fine on my Blackberry Curve but not on my Android. In doing some research I found that even one that works on the iPhone 3 does not work well on iPhone 4. So it best to Google “QR Reader (your phone make/model) Reviews” and check out the reivews before you download! I now have two readers that work well on my phone.

  13. Jeremy Blanton October 11, 2010 at 8:46 pm - Reply

    A fun one I saw the other day was on a company t-shirt. Under the logo it had one 🙂

  14. Jennie Melvin October 11, 2010 at 9:01 pm - Reply

    I actually had a friend in the print industry tell me about QR codes about a year ago. I have been using them on house flyer and property signs. I can see, as smart phones become more and more popular, they will become and important part of marketing. You could also set up a QR code for your home page on so the site visitor can view your marketing video along with your property Worldwide,VIDEO based, website for the current technology driven Agent to showcase their property, marketing and informational Videos.

    Jennie Melvin

  15. Linda Aaron October 11, 2010 at 9:01 pm - Reply

    Hey Chris,
    Once again you nailed it. You continue to provide GREAT quality content for the real estate community it is no wonder you won the Inman Award.

    Thank you,

  16. Carol Farrar October 11, 2010 at 9:10 pm - Reply

    Thanks Chris..tons of great content on how to use this growing technology. QR codes on listings are a must & need to implement that feature immediately.

  17. Ramona Strojevs October 11, 2010 at 9:25 pm - Reply

    I will try that….. I have an older BB but going to upgrade to an Android next week when I’m in NH. I’m still with Verizon and a US phone #. My Canadian cell is just a basic cell,phone so I have a CDN # for folks to call me.
    So when I get my new phone I’ll see what my site is like. It’s a WordPress site, do you think it will be ok?

    Ramona Strojevs

  18. Jean Richer October 11, 2010 at 11:42 pm - Reply

    Hi Chris, this this such great idea. I am usi g the QR code on my feature sheets and I just put in on Real Estate Book ad. The car idea is great too! I will definately try that one (I’ll send you pictures)

    Thanks for the great ideas.

    Jean Richer
    Ottawa, ON

  19. […] the original post: The 5 Best Ways To Use QR Codes For Real Estate | Tech Savvy Agent This entry was posted in Uncategorized and tagged best-at-giving, business-driving, codes, […]

  20. Garth Jones October 12, 2010 at 12:33 am - Reply

    I was surprised how well BeeTag downloaded and operated in my Windows 6.1 phone. Usually have a hard time with apps, but this went well. I really like the linking to video idea. Any experience with a reader capturing a code off of a computer screen?

  21. mm
    Chris October 12, 2010 at 12:39 am - Reply

    Works great Garth right off te screen.

  22. Dave Creaturo October 12, 2010 at 12:40 am - Reply

    // is a great website that does custom QR codes using Microsoft Technology. they handle everything for you.

  23. Heidi Sloan October 12, 2010 at 12:55 am - Reply

    Chris…know anything about specifically?

  24. Neil Ferree October 12, 2010 at 2:32 am - Reply

    I’m with Heidi, would be nice to know what kind of market share Microsoft has in the QR code space?

  25. John Buetergerds October 12, 2010 at 3:30 am - Reply

    Thanks Chris,
    An agent in our office (Keller Williams Realty – Sarasota FL) has really been trying to help us all get up to speed with current uses of technology such as QR codes. She’s doing a great job, but you brought this to life for me. I had kind of got it before, now I really can see what to do with it. Now to implement it!
    Thanks again.

  26. Thomas Grimshaw October 12, 2010 at 12:08 pm - Reply

    Chris – thanks for pointing out the fact that everything needs to point to a mobile optimized landing page. Can’t wait to try using this new technology.

  27. Mike-SarasotaRealEstateGuy October 12, 2010 at 2:03 pm - Reply

    Thanks, Chris, for bringing actionable gems to us real estate agents.

    Often, they blast us with innovation but we’re left to resolve application: “How the heck can I best utilize this tool to provide an improved experience for the visitor?”

    For 16 years, I taught/coached high school kids. Applying innovation and teaching others what you’re doing (instead of keeping it a secret) provides true servants.

    At TSA, you go beyond innovation to application. Thank you!


  28. Bryn Kaufman October 12, 2010 at 5:59 pm - Reply

    I love technology, but QR codes do not get me excited.

    It seems like a way to keep print ads and publications around a little longer.

    All our marketing is online, so we use links, no code is needed. We find we get much better results online vs. in print.

    Are there any success stories of someone using it on their sign or car and getting a lot more leads?

  29. John Foley, Jr. October 13, 2010 at 3:26 pm - Reply

    QRCodes are a great way to extend your marketing programs. This website has the tools for generating and TRACKING (and changing for Real Estate signs but still track). There are a plethora of examples and success stories found here – // I also wrote a whitepaper on them and you can get that here.. // We were thinking about going to NAR Convention to show the capabilities of this. What do you think?

    Follow them on twitter @qreateandtrack

  30. Steven Beam October 14, 2010 at 3:44 am - Reply

    I guess getting all this setup is going to take some serious time. On top of writing regular blog posts and selling homes this won’t be easy.

  31. Susie Blackmon October 14, 2010 at 7:15 am - Reply

    Supreme QR code post! I’m a referring agent and trying to get creative in working QR codes into both my horse website and my Ocala website. Ordered some Moo stickers last week – – 1 for Horsealicious, 1 for Ocalalicious, and 1 leading to my Google profile. Must do a Cowboy-friendly video now. 😉

  32. Colin Storm October 14, 2010 at 3:05 pm - Reply

    Chris, As usual many action items here. The use of video makes so much sense here. I think you are right on with not regurgitating information. If someone is holding your flyer with a QR code, and they don’t have the app yet, don’t make them go through the process only to show them the same thing on their tiny phone screen.

    In our insecurity sometimes we default to pushing OUR information, our site, etc… Anyway we can figure out how to leverage these things to push a service will put us ahead of the game.

  33. Cynthia October 14, 2010 at 7:27 pm - Reply

    It’s imperative that agents learn how to effectively blend technology with traditional media. Doing so will help them motivate response, reduce marketing expenses, collect valuable lead data, and generate ROI metrics.

    Integrating new technologies with tried-and-true marketing methods is getting easier. Take a look at QuantumDigital’s TriggerMarketing program for real estate. It combines direct mail with mobile texting, QR codes, custom websites, etc. Better yet, it’s a completely automated program that’s integrated with listing databases. Agents only have to click once to launch trackable marketing campaigns.

    // [video]

  34. Ric & Pamela Dizon October 14, 2010 at 8:45 pm - Reply

    Great Job Chris for summarizing the use of QR in Real Estate.

    The video tip is excellent and most definitely can make a boring card fun and clever.

  35. Andy Brodowski October 14, 2010 at 10:45 pm - Reply

    Thanks for great tips about the QR codes. I can’t wait to implement them on my website.

  36. Rick Billington October 15, 2010 at 4:11 am - Reply

    Chris, great synopsis of this content. I just can’t get my arms around how to best use it just yet….but am going to consider these applications for my real estate business.

  37. Rebecca Williamson October 18, 2010 at 4:23 pm - Reply

    Great real estate specific ways to use the new QR codes. I especially agree with your point of sending someone to a very specific page of your website with a video or something personable. Gives you a great way to connect with a potential new client before you meet them. Thanks for all your great tips!

  38. John Chinello October 19, 2010 at 2:05 am - Reply

    I have been working with a few agents in getting them started on QR codes. These are some great practical ideas for the codes. I have seen a few folks use these on sign riders for exactly the reasons you mention – even when driving around pulling sign box flyers, the consumer may not want to “become a lead” just yet. But they will like you for providing amazing tools to them.

    You forgot to mention tattoos though. Then, that QR code is always with you and you can stop printing business cards.

    Only kidding on the tattoos! In all seriousness, I have found a pretty cool resource for QR codes at which includes some easy to use tools to create and design these codes for the right brained folks out there.

    John Chinello

  39. […] There’s nothing wrong with that per se especially when, as identified in a recent “Real Estate Technology Blog“: One of the major perks is that all of the scans are tracked and thus the ROI is fairly easy […]

  40. […] There’s nothing wrong with that per se especially when, as identified in a recent “Real Estate Technology Blog“: One of the major perks is that all of the scans are tracked and thus the ROI is fairly easy […]

  41. […] for QR Codes which I recently wrote about and shared strategies on, there should still be plenty of room on the back of your business card […]

  42. Rick Tannenbaum October 22, 2010 at 8:04 pm - Reply

    These are all great ideas!!! I really like the idea of putting it on our car. That is a whole new idea and you are sure to get some young tech savy buyers and sellers scanning it while at a red light.

    Rick Tannenbaum
    Keller Williams Realty Greater Cleveland

  43. Wendy Herndon October 23, 2010 at 5:42 pm - Reply

    Interesting… QR code to a relevant real estate information source on your car in place of an outdated headshot/photo… I like it!

    The one that really piques my interest is the direct mail idea, though. Can see a lot of potential for that one.

  44. Cody October 23, 2010 at 6:09 pm - Reply

    Another great article Chris! I’m the marketing director for a RE Team in MI. When we implemented the codes on our signs, I had a tough time finding someone printing weatherproof QR stickers. So I started We print all weather QR code stickers and temp tattoos. Take a second to check it out. Its the most affordable QR solution available online!


  45. Thomas October 24, 2010 at 5:00 am - Reply

    Great article!
    QR codes can do a lot more than provide weblinks, however. My favorite use is to allow the easy downloading of my contact information into a client’s smartphone. I’ve even incorporated a QR code into my email signature. Anything that eliminates typing on touchscreens is a lifesaver.

    Thomas Timmons
    Russ Lyon Sotheby’s Intl. Realty

  46. […] codes, as the folks at Tech Savvy Agent aptly put it, are a bridge from the paper world to the digital world. But i would take it one step […]

  47. Michelle October 29, 2010 at 3:54 pm - Reply

    Great article and exactly what I was looking for with regards to Q R codes! I am however stuck in with the photo URL adding. I am using Picasa for my photo url but it still is not recognizing the photo and so I can not complete the mobile site. Any tips?

  48. […] code(s) – read this article to learn the 5 Best Ways To Use QR Codes For Real Estate. Learn what a QR code actually is. […]

  49. Renee Drumm, e-PRO, REALTOR October 30, 2010 at 5:49 pm - Reply

    I wanna know where I can get the rings!!!! 🙂

    Will definitely be getting stickers for my signs, and adding QR to all of my marketing materials! I think it’s a great new way to engage the Gen-X/Gen-Y folks!

  50. […] The Five Best Ways to Use QR Codes for Real Estate (original post on […]

  51. Darrin November 3, 2010 at 9:11 pm - Reply

    You can buy QR code stickers for your Signs & Riders at //

    They are inexpensive and work GREAT!

  52. Rick Billington November 7, 2010 at 4:35 am - Reply

    Thanks, Chris. Going to do just what you suggest on business cards, flyers, and the sign riders. I think the video leverage thru the QR code on makes the most sense…I like it ! Thanks for your help as always

  53. […] opportunities are unlimited as illustrated in a previous Blog post. Plus you may want to check out Chris Smith’s (Tech Savvy Agent) Blog post from October 2010. He offers 5 ways to keep it simple with some good […]

  54. Susie Blackmon November 8, 2010 at 11:21 am - Reply

    Real estate is not my focus but I wanted to share my vehicle Twitter sticker with you, by ~ // also made me some cute stickers for cards, etc.

  55. Brett November 9, 2010 at 9:14 pm - Reply

    Chris, I have only recently started following your blogsite and I have to say thank you. You are doing a great job. I am learning new and exciting tech tips daily.

    • mm
      Chris November 10, 2010 at 10:21 am - Reply

      Your welcome Brett! Thanks for commenting feel free to do so anytime.

  56. Dena Stevens November 11, 2010 at 3:13 am - Reply

    OMG! I’ve been hearing about QR codes for about a month now. Just didn’t have a clue about them. You explain it so well. I had another agent send me this link. The applications could go on forever ~ my head is spinning!

  57. Sam Basel November 11, 2010 at 7:38 pm - Reply

    Are QR codes re-useable? For instance, can I put it on a for sale sign and then re-use the sign and have it point to another location?

    • mm
      Chris November 11, 2010 at 8:12 pm - Reply

      If you point them to a domain you can then just change the content of the domain and reuse them.

  58. Doug Lindstrom November 12, 2010 at 12:04 am - Reply

    Ok, I get it! QR codes are the next thing but how the heck do you change the pixel size from the .png provided from

    Thank you!

  59. Rick Billington November 12, 2010 at 4:41 am - Reply

    I have the same issue or question as Doug above. I use JING pro for agent training and feature specific items to send clients. It generates a .png file as well. can anyone open these files ? Can we convert them to .jpg’s ?

  60. […] like me, you probably have more than two!  Add it to your offline marketing pieces (maybe a QR Code directing people to your Fan Page?)… wherever you are advertising your website, add your Fan Page […]

  61. Molly McGrory November 16, 2010 at 10:37 pm - Reply

    Great information, look forward to sharing it with all of our agents!

  62. Dena Stevens December 14, 2010 at 2:10 am - Reply

    I’ve been thinking and thinking about clever ways to use QR’s and come up with this: in my little community very few people carry smart phones. So I can QR myself silly but I’m not sure my market will embrace or use it. But I’m still anxious to get them a try!

  63. David December 15, 2010 at 8:31 pm - Reply

    That last line in #5 is priceless! Oh, and the information is pretty good too. Ok ok, the information rocks! I have been playing with QR for a few weeks and your ideas will help better my ideas. As always, you are a star.

  64. David December 15, 2010 at 8:54 pm - Reply

    Me again: I was thinking about the car magnetic signs. How would you brand it. Option 1: just a QR code and nothing else. 2: QR code and maybe a simple draw in like ‘curious?’. Of 3: brand it with my name, agent, etc. What do you think?

  65. […] you get your reader on your phone, check out the 5 Best Ways To Use a QR Code and get started… The possibilities are […]

  66. Chantal Konicek December 21, 2010 at 2:36 am - Reply

    I love the idea of having the QR code go to a vido that is specific to the source of the code! Thanks for sharing that.

  67. Dawn Carawley December 28, 2010 at 10:49 pm - Reply

    I really like the idea of having the business card QR code lead to an introductory You Tube video. Thanks for the great idea.

  68. Alex Saenger December 29, 2010 at 12:35 am - Reply

    After your blog I used my little Brother label printer to print out some stickers with QR codes to my YouTube and Facebook pages. People are really impressed with these so far. I also published a page for one of my listings and made a sign rider with it on there. No feedback yet on that, but that will now be a staple. Thanks for the info. You guys are great!

  69. Michael December 29, 2010 at 5:22 pm - Reply

    We just recently added QR codes to all member profiles, so real estate agents can include the code on print materials they give clients so they can instantly rate them on their smart phones. Awesome!

  70. Mountain of Agents December 29, 2010 at 5:24 pm - Reply

    We just recently added QR codes to all member profiles, so real estate agents can include the code on print materials they give clients. They can then instantly rate you from their smart phones on the go. Awesome!

  71. Syd January 12, 2011 at 2:55 am - Reply

    I have seen 2 real estate sites using QR Codes this week! I am also starting to see realtors use mobile marketing (e.g. Msg BusinessTXT to 90210) for real estate. It allows them to connect with people on their cell phones while they are in front of a property! The realtor then can notify the person of similar properties when they are listed!

  72. Social QR Code January 25, 2011 at 4:36 am - Reply

    Very cool! 2011 is the year of the QR Code! I recently launched // and it is designed for businesses interested in growing their Facebook fan page or Twitter followers using QR Codes.

    Turn foot traffic into webtraffic for your Fan page and Twitter page!

    Please give it a try!

  73. Chris Schilling January 29, 2011 at 4:38 pm - Reply

    Great looking car on this post. Is it a Jaguar XK140? I dig the lines…



    (the article was good too….)

  74. Bob Bickel February 8, 2011 at 8:49 pm - Reply

    Chris, I wish I had a full day to talk with you and pick your brain.
    God what a wealth of knowledge you are.
    I am still implementing all this stuff and have one questions to QR codes. Do they have to be the ugly black and white color or just a contrasting color to the background

  75. Diego Jaramillo February 8, 2011 at 8:52 pm - Reply

    I went the Microsoft Tag route. Most larger brokerages are implementing MS Tags over QR here in Houston. I should get my plastic cards this week. Kudos on the article.

  76. ScottsRE February 8, 2011 at 9:08 pm - Reply

    I have two QR codes on the business card, and yes, the front one does have all of my contact info. I mean “all” of it. The good thing about it is that they can chose to immediately import that info into their contacts. Reproving them of that great time killer. The back side has all of my social media contact sites for those who prefer the newer communication styles. I love the video idea and wish I had thought of it. I would put up a QR code on the screen at the end of the video with all of that info you mentioned. That will be in the next set of 1000. Great stuff as usual my friend!

  77. mm
    Chris February 8, 2011 at 9:21 pm - Reply

    There are fancier options Bob.

  78. Arthur Vachon February 8, 2011 at 11:13 pm - Reply

    We offer a simple solution… Each activated QRFlyer contains a Mobile and PC version, the QR Code image to use in marketing, social media links and hit tracking for each property. You can edit, renew or reassign your QRFlyers anytime. A property specific 18×24 yard sign can be ordered for $7 plus shipping. If buyers do not have a scanner, they can go to from their smart phone and the system will identify which scanner they need.
    To help you change your process and get you started, create a free account at You can then create a free “vCard” that contains your information and a QR Code linking back to you… did I mention it was free!? What a great way to get started with using QR Codes. We want to help maximize your brand… you! So, when you activate your listings, your “vCard” will contain your listings in order of price. When a single property QRFlyer is scanned, the buyer will have a link back to you, your listings, and Social media links. Sorry this is so long… I tend to ramble 😉
    Check it out and let us know if you have any questions.

    P.S. We love!

  79. Tom Maynor February 9, 2011 at 2:13 pm - Reply

    Lets not forget another critical reason for good mobile experiences. Lead capture (when appropriate). Which of the companies you list in the article has the best lead capture?

  80. […] Continue reading on the Tech Savvy Agent blog… […]

  81. Doug Smidley February 16, 2011 at 6:24 pm - Reply

    Chris, great article. We have also found it to be very helpful for our agents advertising in our magazines around the country to include QR codes in their print ads to give readers more info about the properties they are viewing.

  82. Bob Randall February 23, 2011 at 8:37 pm - Reply

    Found these QR code signs the other day, thought they were a pretty neat idea. I was planning on using them to load a video about each of my properties, check em our here > //

  83. UpTier February 26, 2011 at 10:15 pm - Reply

    We just developed a QR application for Zillow listings. The service is free. Once registered, you can enter the Zillow URL for any property, our application will generate the QR code, which you can post it on the “for sale” signs. Anyone with a smartphone can scan the code and check out property details.

    The application is at // Any suggestions are welcome!

  84. […] to visit and become acquainted with:  Slydail, QR Codes, HootSuite, EverNote, and many many […]

  85. Hollis Brown March 18, 2011 at 8:30 pm - Reply

    Here’s a site that uses QR technology very effectively:

    Home Inspectors have been using it for years. Listing are free and very functional.

  86. […] The 5 Best Ways To Use QR Codes For Real Estate […]

  87. Mark Tennant March 29, 2011 at 2:00 am - Reply

    Well written and easily understood article. That is the $%it…very cool and what a tool to use when you are selling yourself to an agent and his/her staff. OMG the ideas and possibilites. Thanks a ton!
    Cheers, Mark

  88. BeQrious March 30, 2011 at 7:37 pm - Reply

    We have seen real estate QR codes that resolved to a virtual tour of the property in question. I think that that should be the best way to get more information about the property out, potential buyers can take a tour even if you’re not there 🙂

  89. Jan Dickson April 7, 2011 at 9:49 pm - Reply

    Thank you Chris, this was a very helpful article – I really appreciate you pointing me to goo.le and I had a hard time understanding how to actually create the QR Code on goo.le and actually went to other articles to find out.

    For those of your who were in the same place as me – create the shortened url with goo.le then add the “.qr” at the end. This link will take you to the QR Code.

    Thanks again

  90. Chris Head April 14, 2011 at 3:05 am - Reply

    Great article Chris! I’ve been using QR codes on business listing cards and sign riders. I’m laminating QR codes and slapping them over the “call me” side of my sign riders. What we need is a single source that can pull the data and photos from the MLS and create a mobile optimized site! I like the looks of because it’s free, but I don’t like that that is all it does. Right now I’m trying the free version of Realbird. I like it because I can use the html code for the single property website to post to craigslist, activerain or a blog. It generates a QR code and formats for mobile. However, all these other sites pull traffic away from our primary sites where we should be directing as many visitors as we can! What’s the solution?

  91. LA Agnet May 24, 2011 at 5:34 pm - Reply

    Great! I am going to deploy this on my next re-print of business cards for sure. Great ideas!

  92. Flaretag June 21, 2011 at 4:21 am - Reply

    It’s important to note that QR Codes are not the only way to connect offline to online. A comprehensive mobile marketing strategy would also contain the following options to connect the consumer to a mobile experience in their mobile:

    – SMS
    – Email
    – Phone

    Also it’s important to understand that mobile internet usage is much different than PC internet usage. Once you get them from the physical paper (or sign) into your mobile experience, make sure the experience is thought through for mobile.

    I keep seeing QR codes misused in the Real Estate industry ( and others ). Whatever you do, don’t point the code to a website that’s meant to be shown in a big screen ! 🙂

  93. Blog | flaretag™ June 23, 2011 at 3:06 am - Reply

    […] The Real Estate industry is already on fire trying to find the best way to use them. There’s a very interesting blog post about its possible uses in TechSavvyAgent. […]

  94. QR Code Blogger June 24, 2011 at 10:18 pm - Reply

    Very cool! 2011 is the year of the QR Code! I recently launched // and it is designed for businesses interested and personal. There are lots of articles explaining this new tech.
    Give it a try!!

  95. Michael Tunnell July 7, 2011 at 2:27 am - Reply

    I am already using QR codes for my business with business cards and other marketing materials but putting it on my car never crossed my mind because I thought it would be impossible for people to scan it while driving but of course I neglected the idea they could just scan it while I am in a parking lot somewhere.

    Also the idea of using the qr code to send to videos on youtube is a pretty cool idea. I am not a real estate agent so I dont know if it will be a great idea for me but overall it is certainly a very good idea in concept.

  96. Danielle July 11, 2011 at 8:50 pm - Reply

    I think it is important to point out that although the majority of people use the QR code to link to a website many people could use this technology to link to a web document, image, etc, which in fact are all based off of a url code, but don’t necessarily mean they will lead to a businesses/persons webpage.

    The QR code can hold anywhere from 4,000-7,000 characters depending on the format which enables the user to host a series of information. My company, PromoBond offers unlimited QR codes at a flat rate of $45 dollars per month for a one year contract. The QR codes are HOT in our bigger cities and are slowly catching on in our smaller cities!

  97. […] I also found this great article from TechSavvyAgent on QR Codes.  The 5 Best Way to Use QR Codes for Real Estate. […]

  98. Chad July 26, 2011 at 12:17 pm - Reply

    I think that QR codes are great for marketing. I prefer an updatable professional code like the ones from //

  99. Ed Neuhaus July 27, 2011 at 8:25 pm - Reply

    Nice article, I used it a bit in writing one of my own. I think we are failing in capturing the lead when we use QR codes. I have quick video on how to do that. Check it out, share if you like. //

  100. QRrealtyTag August 23, 2011 at 10:10 pm - Reply

    Great post, useful information. QRrealtyTag works with all applications and adds value to your existing real estate promotion. Use promo realtor21 for one free qrtag for life. A qrtag is a unique tag that is constructed when you tag a qrcode with a keyword.
    QRrealtyTag – Your real estate listings best friend!

  101. The adoption of QR Codes | Flaretag September 13, 2011 at 6:54 pm - Reply

    […] The Real Estate industry is already on fire trying to find the best way to use them. There’s a very interesting blog post about its possible uses in TechSavvyAgent. […]

  102. Ruth McCartney September 16, 2011 at 3:59 am - Reply

    We are the official RE/MAX Approved Supplier for QR, BUT here’s the difference, we have built QR2.0. No point in sending a phone user to a web site. Our system creates re-usable codes that generate mobile-optimized sites which recognize iPhone, Blackberry and Android and display the listing correctly. We also offer viral FB, Twitter and Linkedin sharing tools from the user’s phone as well as lead gen. forms and Google maps. Don’t waste time sending a viewer to a frustrating experience on the “w” web. Send them to the mobile web. ConnectCode can do that for a $1 a month per listing page (the codes come free with the mobile web page) and

  103. Search engine optimisation September 23, 2011 at 2:51 pm - Reply

    This is an excellent and deep article on QR usage that I found quite useful. The most obvious usage would probably be business cards, at least in my mind, as they are the most elegant, cost-effective solution. When it comes to flayers I don’t really find them all that great as from my own experience, since I don’t like it when I get them and can’t really pack them anywhere. But I do appreciate your suggestions and article really is nice.

  104. […] For a great article on the best uses for QR Codes, click here. […]

  105. Shahla October 14, 2011 at 5:48 pm - Reply

    great info! saved your site on my favs tab!

  106. Paul Reitz October 27, 2011 at 2:03 pm - Reply

    // provides a state of the art qr code platform that puts the agent in control of creating, editing, updating, deleting, reusing their codes in a digital format that can be placed anywhere; recently selected as Approved supplier for RE/MAX for this technology

  107. Dirk Zeller November 6, 2011 at 2:31 pm - Reply

    I agree with all you 5 except one. The use of QR codes on the signs is a gimmick. It is not the right sales strategy. I agree we need to be more open with information. We can’t go back to the mentality of limiting information. The QR code is the wrong choice for a sign.
    1) In many climates people are not going to get out of their car and scan the sign. There was snow on the ground at my house yesterday. I am going to stay in my nice warm car. There is also the reverse it’s hot. I am staying in my A/C cool car.
    2) As a person running a sales based business sales strategy matters. We are in the lead creation business. You don’t create leadsnwith QR codes, you give out information. In order to make sales information needs to be exchanged. A QR code sends them to a web based process to get the information. You don’t get their cell phone number.
    I feel that text back is far more effective than QR codes on signs. The prospect gets what they want the information. You get what a salesperson should want…their cell phone number to follow up. That is a fair exchange and enables you to process the lead through a fundamental sales channel.

  108. Medway MA Realtor December 19, 2011 at 1:07 am - Reply

    There is no doubt there are a lot of uses for QR codes and you have certainly covered all of them that I can think of. I am not sure why Dirk thinks you would need to get out of your car?

  109. Bill Lyons December 20, 2011 at 11:37 pm - Reply

    QC codes are huge! Most real estate professionals are using on their cards, flyers and marketing materials. Where we see that it can be better used is on real estate for sale signs or riders in the yard.

    We just launched our site in Phoenix yesterday and are quickly developing the site for nationwide use.

    The most important thing for when we roll out our mobile APP is making sure we have the QR code integration. How cool would it be to perform a search while you are driving around a neighborhood for the best homes then you walk up to the sign, open the APP and scan the QR code. Boom the property is saved to your profile on the site for further review.

    Tech Saavy agents are adopting and embracing this technology and so should you.

  110. […] example, there is a blog post on that lists some interesting ways that QR codes can be used to help facilitate the sale of real […]

  111. Virtual Tour QR Codes January 5, 2012 at 6:33 pm - Reply

    […] you aren’t familiar with QR Codes, see this article by Chris Smith. […]

  112. […] The Real Estate industry is already on fire trying to find the best way to use them. There’s a very interesting blog post about its possible uses inTechSavvyAgent. […]

  113. Steve S May 25, 2012 at 9:42 pm - Reply

    I realize this article is about two years old, but I feel QR codes never really took off. They’re still around, sure, but not near as much.

    And I personally don’t know anyone who uses them. I think they’re a great idea in theory but not so much in execution.

    Who wants to drive up to a real estate sign, get their phone out, take a picture, and wait for a screen to load?

    Maybe the world just isn’t quite ready for that. Maybe two years from now, QR codes will be something everyone thrives off of. For now, I suppose they don’t hurt.

  114. habbithobbit July 1, 2012 at 10:03 pm - Reply

    There is a new site I found called MobiMLS ( It offers free QR codes for your listings and it is free to join. The only catch is if you want them to print you weatherproof tags then they charge you $2.99 per tag which includes the tag and free shipping. The tag does have NFC (near field communication) and is all weather so definitely worth checking out.

  115. Smith September 28, 2012 at 8:24 pm - Reply

    I’m using the real estate module of // You can easily create QR codes and mobile listings with geolocalization, contact button, etc.
    Pretty good at a reasonable price

  116. Keira October 1, 2012 at 5:05 pm - Reply

    I found this article very useful, thank you! isn’t currently working, though. Anybody know of another QR code generator with lead capture?

    Thank you!!

  117. Ben November 13, 2012 at 8:33 pm - Reply

    Very informative article, thanks!

    We just launched a product which allows you to create a smartphone friendly website instantly, just by sending an email. We also include a QR code automatically which you can use to link to the site. You can try it for free here: // Let us know what you think!

  118. […] to an article in The Tech Savvy Agent, one of the major perks of utilizing QR codes in this fashion is that the scans can be easily […]

  119. Alana February 5, 2013 at 6:54 pm - Reply

    I would love to see the updated version of this article!

  120. Alex@Letting agents Kilburn May 16, 2013 at 7:56 am - Reply

    Although i’m a big fan of QR Codes, i feel that the excitement lies in discovering what behind the code, when it comes to real estate don’t get me wrong it can be used, however when it comes to professionalism and delivering a service most people want it to be obvious and direct, would you not agree?

  121. Andrew May 18, 2013 at 5:12 am - Reply

    Today we offer a new generation of signs combined with trackable qr codes for real estate brokers.
    You can manage qr codes on the sign and link it to a new property listing.

  122. Bill Gassett February 8, 2014 at 9:20 pm - Reply

    Maybe it is just me but it doesn’t seem like QR codes really have caught on all that much for real estate. At least I can say for certain this is the case in my area of Massachusetts. I rarely ever see them being used.

  123. Mr.Grem April 7, 2014 at 4:52 am - Reply

    If you are uncomfortable with video then link to a listing page where they can then see additional photos and information that would not fit into a single page flyer. I have walked past 1000′s of real estate offices and have seen none of them leveraging this idea which again seems to fall into the no brainer category.

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