Here’s another one of those “if you’re asked a question more than 3 times, write a blog about it,” scenarios! Well, yesterday I got asked this question a half a dozen times (yep, in one day!) and three the day before, so it must be a hot topic that is making its rounds around the real estate communities, right?
Alright, so we’ve figured out what the difference is between your profile and your fan page, and that you access your fan page by going through your profile. We’ve added some customizations to it, like a picture (other than yourself!) and some killer apps to make your page user friendly. We’ve sent out our initial “Suggest to Friends” invitation for our sphere on our Facebook profile to also like our new Fan Page. Then we sit back and wait. And wait. And… wait.
Then after a day or two we wonder, “Why don’t I have hundreds of fans yet?” I mean, if there are 500 million people on Facebook, surely more than 21 people can find my new fan page and click that like button!
Well, just like anything online, if you don’t market it they won’t find it. So here’s our Top 3 tips on how to get more fans (or likes) on your Facebook Fan Page:
1. Influence the Influential
Think about who you know in your sphere or industry that have some major pull and/or a larger sphere than you do. Send a note asking them to invite their friends (and fans) to become a fan of yours too – you could even make it into a competition with the one who brings the most new fans to the table wins a gift certificate… Everyone knows someone influential – especially in this business – so make good use of it!
2. Take Full Advantage
…of what you’ve already got. Don’t forget that a large percentage of your contacts in your contact management system may not be a friend of yours on Facebook. Set up an email campaign with deliberate calls to action toward your new fan page – just make sure you have some kind of relavent content on there for them to see before doing this!
Add a link to your Fan Page in your email signature(s) – if you’re like me, you probably have more than two! Add it to your offline marketing pieces (maybe a QR Code directing people to your Fan Page?)… wherever you are advertising your website, add your Fan Page url too.
3. Keep It Fresh
There’s nothing that will stunt your fan page growth than a stale wall. Keep adding fresh, relevant, hyper-local information that people want to know about – NOT just real estate by the way – and also not just by using an app like NetworkedBlogs to pull your new blog posts in. Physically log in to your Facebook account and make an update manually a couple of times a day and watch your page grow. NetworkedBlogs won’t make relationships for you – only you will!
Of course, there are many others ways to get your Fan Page growing, but these will definitely make a significant impact on your numbers and eyeballs seeing your information – and certainly get you to the point of taking advantage of creating your custom facebook url (after you hit 25 fans). Let us know of some of the unique ways that you have increased your fan page like numbers too!