FBML More Important Than HTML? Nathan Latka Answers
Nathan Latka is an inspiring guy. While still in his last year at Virginia Tech as a double major in Architecture and Business Finance, Nathan, 22, has become quite literally known as “The College Entrepreneur”. He is becoming a go to resource for social media interviews and Facebook coaching so I thought I would have him on to share some of his expertise with our Tech Savvy Agents. He has a wealth of knowledge to share at a young age and in my opinion represents the future of consumers you will both be selling to and learning from as a Realtor.
Nathan specializes in FBML or Facebook Mark Up Language. Similar to what HTML does for your website FBML does for your Facebook Page. As Nathan points out there are 500 million people on Facebook, many who are logging in multiple times per day. How many visitors is your website or blog getting per month? Why swim up stream when there is a “Facebook Boom” happening as Nathan calls it within the walls of this amazing social networking site. Nathan helps business owners of all sizes customize their Facebook Page so that it captures leads, impresses prospective clients and allows for instant communication on the site where your prospects want to be and are spending the most time. Everyone has a wall and an info tab but FBML enables completely custom designs and layout options and that is where Nathan comes in. He creates a custom page with your branding, social media badges, email opt ins, video, etc.. and he will even teach you how he does it! He has also launched a new live window that would allow for streaming an open house all within a tab on your Facebook tab. Maybe the neighbors can’t make it or you have an out of town prospect that isn’t ready to fly in yet but they can indeed be right there by leveraging this savvy and innovative technology.
Where I can really appreciate what Nathan is doing is that just like a busy real estate agent, as a busy college student, he really understands the challenges of time and task management. He showed me an awesome way to find real time status updates with search terms like “Move to Virginia” where you can find hot leads of current Facebook users that you aren’t even friends with! Imagine seeing an update like “We are going to Move to Virginia and need to know where to live”. You can respond but how? Linking to a custom Facebook tab is a way to invite them to check you out, impress them with your marketing savviness, but without forcing them off of Facebook to your site right away. Connecting and building a new relationship on Facebook is leading many agents to paychecks right now and with a custom landing page I can see ROI increasing for sure!
If you are as impressed as we are with Nathan’s FBML real estate pages and want to learn more you can hook up with him by simple visiting any of the sites below or by clicking on any of the images in this post: