How to Correctly Add Links to your Real Estate Blog Posts
One of the things I decided to add to my list of things to accomplish this year was to help as many real estate agents as possible to blog properly in every way possible.
It’s one thing to say that you are blogging on a regular basis and providing quality, (dare I say it…) hyper-local content, but it’s another to say that you are doing it correctly so that your goals of reaching the masses are met.
By now it’s hopefully not new news that blogs can get you ranked on google and other search engines (but who really uses the other ones anyway?) ten times faster than your conventional website can. By strategically using techniques that we have covered in previous posts (such as keyword research, strategic real estate blogging video webinar, and above the fold) you can also achieve excellent google ranking too.
One of the keys to gaining higher rankings is by getting more airtime. By this I mean keeping your readers on your blogsite for longer than a few seconds. Yes, we’re talking seconds here people, but what we want to achieve is as many minutes as possible!
The above image shows how my V.A.Work website has been used over the course of the past month – with the number of visits, page views, number of pages per visit, bounce rate, average time on site and percentage of new visits. All of these statistics are REALLY valid to keep track of, however, for the sake of this post, the average time and site and the number of pages per visit is what we are focusing on.
Now here’s the million dollar question. Did you click on that link? And if you did, what happened? If you didn’t here it is again: V.A.Work. Go ahead and click it.
What happened was you were taken from this site to another site altogether. But how? Via a NEW SCREEN! This is the ultimate takeaway from this post.
When you want to share another website within your blog post, DO NOT, I repeat, DO NOT add the link to that site without having it open in a NEW WINDOW. Why? Because if you add the link without having it open in a new window, you’ve just lost your reader to the other site YOU sent them off to and cut your airtime short on your own site!
Here’s how this is accomplished:
Let’s say you want to give a list of the schools that are within your market area for potential buyers to go and checkout. So we add the list of schools like so:
- A School
- B School
- C School
When you highlight the first “A School” text, you will then click on the link button and see the following screen pop up:
After you enter the link to the “A School”, you will then click on the Target drop down box and choose Open In New Window:
You’ll now have a link added to your site, providing your reader with additional information, but not taking them completely away from your own site that you have worked SO hard to get them to in the first place!
Remember, the more airtime you get and the more pages your visitors go to equals better ranking and more traffic for you.
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