How To: Write a $10,000 Real Estate Blog Post
I spend a large portion of my time blogging and attending seminars by the top bloggers in the country. There is a theme that has emerged of late that is undeniable when it comes to blogging yourself, as a Realtor, into actual income. Hyper local keywords are imperative to seeing success quickly and that is what we discussed in depth in the above interview!
I spoke with Jeremy Blanton of 210 Consulting, also the former community manager for ActiveRain (largest real estate blogging community), and he shared with me that when he takes on a new client they are thinking way too big. You will never be #1 in Google for “Your City Real Estate”, so don’t even bother trying. The other point that Jeremy made that was right on was that the keywords searched are a good indicator of where the client is in the buying process. Once someone has decided the city where they want to move to they are going to start searching hyper locally. These hyper local searches will include the names of the neighborhoods they are interested, price points, property types, amenities, etc.. in their later stage searches in Google. So this means they need to be included in your blog post title, tags and body, then rinse and repeat as often as possible. Jeremy even told me a story of an agent that after meeting with him and writing her first post earned a listing the next day because she was already #1 in Google and a prospective seller found her immediately. $10,000 commission check later, she is now an avid hyper local real estate blogger!
This is the 4th post by Tech Savvy Agent on blogging, keywords and taking a hyper local approach in the past few weeks. It keeps coming up because it works! If you have any questions for Jeremy you can check him out via his social media company 210 Consulting.