How Will Google’s Recent Algorithm Changes Affect Real Estate?


Google tweaks its algorithm up to 600 times a year!


They made a huge change in the way they rank content yesterday.  According to Mashable 35% of all searches will be affected by this shift.  Fresh content is carrying more weight than ever!  Find out how to leverage this change by checking out the video below.  Aren’t you glad you are a blogger?????

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  1. Doug Francis says:

    This is interesting since so many sites now generate pages from their IDX feeds on a daily basis… won’t that just pop them to the top since it will appear that they are the most productive content produces in their local zip codes?

  2. Ben Fisher says:

    I’ve been waiting for a site to comment about this algo change in regards to real estate. Will be interesting to see how much it actually affects the SERPs in local areas.

  3. Suzi Noyes says:

    Does Google like Virtual Servers or Independent Servers over Shared Servers?

  4. Dave Roberts says:

    This will help frequent posters with good content, but the major real estate sites will continue to dominate search results with keyword-packed pages that are tuned to please Google.

  5. Steve Pacinelli says:

    Not sure about that one Suzi….maybe someone else can help.

  6. Mike says:

    This factor is such as easy way to game that I don’t see it weighing very heavily in the algorithm or it will won’t carry as much weight soon. WordPress, which is what most agents use, allows you to change the publish date.

    But until then take old posts that are timeless and change the publish date.

  7. Mike C says:

    Just another shot in the arm to keep blogging regularly. Thanks for the heads up on the Google Keyword tool. Appreciate it. 🙂

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  9. karen mchugh says:

    Keep blogging keep blogging and and stay in tune with technology – will help all the realtors as most of our customers do anyways.

  10. chris says:

    blows my mind to think google can index that many pages on a daily basis .. I guess blogger will be king

  11. Bryce Ross says:

    Great informaton, thank you!

  12. For agents investing their time and efforts to help their competitors, who in turn charge them for leads they helped generate, this will help Trulia and Zillow stay at top of the rankings.

    I assume most agents know that autofeeding pr posting content from other publications, in hopes of keeping their blog filled with current fresh content, doesn’t help them from an SEO perspective, and if done over a long period of time, could harm their site.

  13. Thanks, Steve! Keep the great news coming for us bloggers! 🙂

  14. Chad Humphrey says:

    You think this will affect YouTube rankings? This change is going to be great. I can’t tell you how many time I search and receive info that is, not months, but years out of date.

  15. Steve Pacinelli says:

    Your welcome Debbie and Bryce!

    Original and fresh content is key Brad! Thanks for contributing.

    Absolutely Chad!

  16. Renee Kische says:

    Love that Google is making it fair for all! Although I still see Zillow, Trulia, etc. at the top organic rankings, it’s “easier” to build rapport and local authority quickly with consistent, relevant content.
    Go Google!

  17. Susan says:

    I’ve noticed a big change in the G in the past week. I thought good, current content was always a key factor for rankings unless they are drilling it down even more.

    Regarding Trulia and Zillow, I guess there just isn’t any way to keep them down as agents will feed and many agencies have an automatic feed to these sites.

    Thanks for this post Steve!

  18. Really great post! It’s nice to see someone in the real estate world (who also understands the emerging technology trends) creating ORIGINAL content, not stuff that has just been rehashed from other blogs. Much appreciated.

    And to answer Suzi (question about different types of servers), it does NOT matter what type of server is used to host your site. As long as the website is reliable (little to no downtime/enough bandwidth to handle your traffic) and optimized correctly (need robots.txt files, etc) it won’t matter.

  19. This will be the kick in the pants I need to realize that posting 4-7 articles a week will be rewarded. It will be interesting to see how press release companies content like (PRweb) will rank in the new algorithm.

  20. Cheryl Pace says:

    Another great post. Details for me just how Google has changed. Since the popularity of wordpress and blogging sites I can understand the change. Seems to make the playing field even. If you post they will come! 🙂

  21. 203K Loans says:

    The recent changes have been positive for my sites.

    Just like several people said, unique content is king.

    Use good on page SEO with proper heading and title tags, have a consistent frequency of posts, produce good content and you’ll rank.

  22. 600 times a year?

    Does that mean a new article on Google’s algorithms should be written twice a day?

    Thanks for the info and keep up the great work.

  23. google is pretty impressive they do what we dont even expect. My website ranking and page status keep changing very often dont even know what is happening next.

  24. Changes are inevitable and can be good. Thanks for keeping us informed!

  25. Thanks for the post. This was very interesting. I continuously update my blog, however, there are still many pages ahead of me with outdated content. What is the importance of back-linking?

  26. Matt Sidford says:

    It’s crazy to think how much the algorithm has changed since this post was published. Now we have Panda, Penguin, and Hummingbird to keep in mind!

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