Is Lead Conversion Optimization More Important Than SEO?
We all know the importance of Search Engine Optimization and the positive impact it can have on your business (and by all I mean less than 20% of Realtors). Have you stopped to consider what your LCO or Lead Conversion Optimization strategy is or should be?
Darin Persinger of Productivity Junkies and a fellow presenter this week in Seattle at the Inman News Agent Reboot Tour has some great insight into this topic. Darin told me about a real estate client that was thrilled with his 20,000 visits per month, almost a quarter million a year, but if you are closing 100 deals with that volume of traffic your Lead Conversion rate is in reality only .0004% which actually kinda stinks.
Darin shared with us in the video above 3 simple things to think about within each page or post on your website or blog that will spike that number quickly and thus improve your LCO. As Darn put it, “Would you rather have an open house with lots of traffic that led to no new appointments or an open house with 3 visitors that all turned into legit prospects or deals?”. The sooner you take this approach with your website the sooner you will see more clicks becoming more closings!
Thanks to Darin and the Productivity Junkies family for sharing some knowledge over here at Tech Savvy Agent and if you are in the Seattle area and would like to see Darin and myself present be sure to attend Agent Reboot!