Is Your Mortgage Lender Tech Savvy?
Let’s face it. Most of us are having to work harder than ever for less money due to the current market conditions. Consumers are demanding that we justify our percentage of commission and want to know that you are EARNING every dollar you make from their transaction. My question to you today is are you also requiring your vendors to step their game up in the same fashion?
The days of a mortgage guy just being there to call when you needed to know the rates or get someone approved with stated income are long gone. Just like internet home buyers can bypass an agent looking for listings, you as a Realtor can bypass your mortgage professional and simply visit Bankrate.com or one of the many alternatives.
Enter Dan Keller. I had a chance to meet Dan face to face in Seattle for a recent stop on the Inman News Agent Reboot Tour and what he is doing for his Realtor clients is second to none. As opposed to simply showing up at the old office meeting and talking about the new FHA requirements he is taking a Web 2.0 approach to helping his clients(you guys). He has really gotten into blogging as has started creating content for his agents that they can use on their blog or website. Not just a here are the current rates widget, Dan is actually creating original content based on what consumers are searching for and even leveraging video in the process. If you would like to review a couple of the recent publications Dan has provided they include:
Goodbye Tax Credit, Hello Purchase Power
By taking a hands on approach to creating unique and original content for his clients Dan is now seeing success with his own blog and teaches agents how to do the same weekly at a session in Seattle he calls “Coffee with Keller”. Dan consistently gets 15-20 agents a week to show up for the mastermind which is more than most Brokers can get to an office meeting right now!
If your lender is not doing what Dan Keller is doing then find another lender. I know that sounds harsh, but the reality is that YOUR vendors can and should be held to a higher standard, just the way buyers and sellers are demanding it of YOU.
If you are in Washington or California and want to work with a lender who gets how the web is changing the game, uses video regularly, provides unique content for your blog and oh yeah by the way is one of the nicest guys I have ever met, Dan can be reached via any of the tech savvy options below!
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What Dan is doing is brilliant! It seems so obvious to work with the Realtors and give us tools/strategy we can use to help our clients! I think you’re a superstar! Wish we had you here – we would so be adding you to our team!
hey chris,
thanks for the great blog post putting some heat on lenders becomming more tech savvy. I especially love what you said and have used this quote 100 times since the interview, “It’s not the market that dictates your income, but it’s the market that should dictate your strategy.” Love it man! Keep firing the hot stuff at us!
Dan
Not too bad for a techy huh? I have to give props to Gary Ulbaldini of KW for that one. Stuck with me.
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Good for Dan! The key to success in this market is to be niche focused. Learn everything you can about one market and be an expert in your niche.