The video above features a full discussion between myself and Jeremy Blanton of 210 Consulting on the pros and cons of the 5 most popular blogging platforms for real estate agents. If you prefer the audio click here —> Top 5 Real Estate Blogging Platforms.
While some would say the real estate blog is dead, we think it is alive and kicking. Many Realtors just need some help choosing and understanding the different platform options available to them so we decided to compile a list of the pros and cons of the top 5 real estate blogging platforms. NOTE: The content that you put into your blog is WAY more important than the platform that you choose and really will be what determines the success of your time spent blogging.
That being said we know that it is always helpful to understand the options that are out there so that you make the right decision on a blogging platform that will work best for YOU!
Notes from our discussion on the Pros and Cons of the Top 5 Real Estate Blogging Platforms:
Pro’s – Free, Super simple, Powered by Google
Con’s – With no cost and simplicity comes lack of options, designs and the content is Blogger’s/Google’s not yours.
Pro’s – Free, May even be easier than Blogger, allows posting via email and mobile, Import directly from ActiveRain.
Con’s – Again it isn’t your content because it is a free service, it actually belongs to Posterous, lack of customization related to real estate search, idx, etc…
Pro’s – Largest real estate network for blogging, no better place to learn and engage from other like minded agents, great Google juice.
Con’s – Just like Facebook, ActiveRain owns the platform and can change their terms of service anytime. Recently many grandfathered in Rainmakers had their accounts deactivated as an example and were not happy about it to say the least.
Pro’s – Free, Largest blogging platform in the world, great SEO, many theme and plug in options.
Con’s – Again, you do not own the content as it is being hosted on the WordPress servers. Recently more than a million blogs went down and there is literally nothing that can be done about it on your end.
Pro’s – FINALLY, You own the content that you create. 1000’s of themes and plug ins that are free and many that are real estate specific.
Con’s – A bit too tech savvy for the average user, especially for the average Realtor. Really need at least a basic understanding of HTML to maximize your site. You do have to pay for your hosting which can be $5-$25 a month.
So there is the quick version be sure to watch the video at the top of the post or listen to the MP3 for the full, in depth discussion I had on this topic with Jeremy Blanton of 210 Consulting.