Small Huge Change To YouTube

I bet you didn’t even notice. YouTube has made a change that while on the surface is pretty minimal, actually is a huge deal.

In the past when someone watching a YouTube video on your site double clicked on the video it would launch a new window or tab with the video playing on YouTube.New YouTube Logo There are a number of reasons that people double click even though it is unnecessary. One is that many people simply double clicked just to start the video. Another is that many people also double click in an attempt to watch the video in full screen mode. It was actually a bit un fair of YouTube to have this functionality because while it did drive tremendous amounts of unintentional traffic to their site it really hurt the sites where the videos were embedded.

So what’s new? Now when someone on your site double clicks on a video it simply maximizes the video to full screen mode! Probably the way it should have always been. I want to applaud YouTube for making this small yet huge change as it really does benefit the little guys like us.

Below are examples of the old functionality and the new functionality, which ironically changed between episode #1 and episode #2 of The Queue. Try double clicking on each to see the difference. When you add videos from YouTube from this point forward there is nothing special that you have to do it just happens automatically! Did you just find this out from me? Let me know in the comments below.

Old Format

New Format


    There are 45 responses to this post! Join in...

  1. yea this change pissed me off. i am a big youtube fanatic and when i see a video i like i always doubleclick to go to their youtube page to subscribe. now that functionality is gone. I know, always one in every group

  2. This is great information, thanks Chris. Didn’t realize it, but I tried it on both videos and I see what you mean. This will definitely help the smaller guys out there.

  3. Chris says:

    There is still a button for that Dean. You can press the YouTube button!

  4. I clicked on the new view, and on the iPad, still small. Didn’t go to full screen.
    Ramona

  5. Jean Richer says:

    I think this is great as the viewers will stay on YOUR site! Thank you Chris for keeping us informed!

  6. Ken Oenbrink says:

    Had not noticed that. Mucho thanks to YouTube and TSA for pointing this out!

  7. Lauryn Eadie says:

    So cool, finally! “heard” it from you first! of course!

  8. Greg Beauregard says:

    Nothing worse than driving someone away from your page especially after you work so hard to provide relevant content. Well, actually there are worse things (like Apple :)) but at least YouTube made a good move.

  9. Very cool change for the better. Thanks for the heads-up!

  10. Mary Tynell says:

    Heard it from you first, of course! This is just one more reason I cannot wait until our new site is launched! Thank you, Chris for all you do for us!

  11. Connie Morsberger says:

    Heard it first from you!

  12. Ken Dooley says:

    Great advice on Next v’s Now. Regarding Qwiki, will they follow youtube’s lead and allow viewers of video embeded on a 3rd party site stay there rather than get taken away from the site when another Qwiki is clicked on?

  13. Adam Remer says:

    Thanks Chris,
    YouTube is very underutilized but thankyou for the prompt info.
    I appreciate you being onto of all things Tech Savvy.

  14. That’s a great trick … thanks TSA! I have a lot of videos to update now. :-) Dean, if you don’t like the new way, there’s still an option to embed the “old code” for those that want it to navigate to their YouTube channel when you click on the “embed” button.

  15. Lois Hughes says:

    Hi Chris, Yes, I did just get this YouTube info from you. Had a presentation at our Assn. of REALTORS

  16. Lois Hughes says:

    Hi Chris,
    Yes, I did just get the info from you re: YouTube change and double clicking. Good job!
    I have a tiny suggestion for you in return:) You might try positioning your video cam away from the window and mirrored doors. Just a thought! Love The Queue.

  17. Stephanie says:

    wow, just wathced both videos and love them, so much great information, but appreciated the comment on working on the “now” before adding the “new’
    Stephanie from Vancouver, Canada

  18. isabel says:

    Thank you for giving us the latest news on YouTube! I had not noticed this new feature until you brought it up.

  19. Jonathan says:

    I can’t believe you scooped me on this ;)

  20. Heard it from you first, Chris. Thanks

  21. Love the tech tips. Keep them coming.

  22. @Dean, you can click the youtube logo on the bottom right which will take you to the page of that video channel in youtube.

    It is a great change and will certainly increase the use of YouTube to embed video IMO

  23. Thanks for the YouTube Insight

  24. Now Chris, you know the answer to that! Of COURSE I heard it from you first…that’s why you’re the best! Much thanks :-)

  25. Yes, Chris — I just learned this from you — thank you for informing us.

  26. Viki says:

    Good find. I actually noticed the change yesterday, just wasnt sure what happened.

  27. Michelle M Tucker says:

    Came here to read the you tube update and Enjoyed watching the Queue! Thank you for the NOW overview!

  28. I think this is a great thing! People might spend more time on my website so they can see all the other useful information on the site.

    Thanks for sharing!
    Warren

  29. Did not know…heard it from your first. Thanks for another informative tech TIP!

  30. Joe Rath says:

    Chris, heard it here first. Thanks for the info and I’m also loving the mobile format!

  31. Darin says:

    ok, so who do you know at YouTube – lol. good knowledge my brutha!

  32. Carolyn Cwik says:

    I love everything you have to say. Working on getting NOW together but I can’t stop checking out the NEXT. Thanks for all your info Chris. I’m glad I found you!

  33. Chris says:

    Thanks Carolyn means a lot.

  34. This is great news thanks for the update! Just found this article from your facebook.

  35. Matt says:

    I like to view the video on youtube to see how many views it is getting.

  36. Colin Storm says:

    Good catch Chris. Were I doing as much video as I should be I may have noticed, but this is huge! You’re right, it should have always been this way.

  37. James Trano says:

    Thanks, And yes, I did learn this from you… This is a great fix, keeping the visitor on your site…

  38. Small changes can translate into big things! Thanks for sharing both the big and the small, Chris :-D

  39. Just heard this change from you Chris,thanks for the info.

  40. Jonathan says:

    Super cool! I love the change

  41. CYRIL COOK says:

    Great chanege as my business is driven by Video.

  42. Rhea Avera says:

    Did YouTube go back to the old format recently?? I just created and uploaded 9 new videos, embedded a player on my site, and all the videos are formatted the old way (opening a youtube page). Any advice?

  43. Will Bingham says:

    I noticed this… Youtube also allows you to record longer than 10 minutes now. Great Blog

  44. YouTube is really making some changes that are great for us real estate agents. I expect big things in the next few years!

  45. I didn’t realize this YouTube change so hearing it from you first. It’s excellent! Thanks YouTube!!

What do you think?