I bet you didn’t even notice. YouTube has made a change that while on the surface is pretty minimal, actually is a huge deal.
In the past when someone watching a YouTube video on your site double clicked on the video it would launch a new window or tab with the video playing on YouTube. There are a number of reasons that people double click even though it is unnecessary. One is that many people simply double clicked just to start the video. Another is that many people also double click in an attempt to watch the video in full screen mode. It was actually a bit un fair of YouTube to have this functionality because while it did drive tremendous amounts of unintentional traffic to their site it really hurt the sites where the videos were embedded.
So what’s new? Now when someone on your site double clicks on a video it simply maximizes the video to full screen mode! Probably the way it should have always been. I want to applaud YouTube for making this small yet huge change as it really does benefit the little guys like us.
Below are examples of the old functionality and the new functionality, which ironically changed between episode #1 and episode #2 of The Queue. Try double clicking on each to see the difference. When you add videos from YouTube from this point forward there is nothing special that you have to do it just happens automatically! Did you just find this out from me? Let me know in the comments below.