We Are The They
I had a chance to spend some time recently in Austin, TX with my favorite person in the industry Krisstina Wise. She is the reigning Inman News Most Innovative Broker and is the owner of The Good Life Team. She was kind enough to introduce me to the crowd and has some amazing insights that I wanted to share with all of you.
Yes, consumers have changed. What a lot of Realtors do not understand however is that YOU are a consumer.
Own an encyclopedia? How do you find the closest Starbucks? Go online for recipes?
The sooner real estate agents realize the shift in consumer behavior has already happened, the sooner they will be able to embrace the right tools and start providing them what they really want.
We are the they.
Kristina will also be speaking at the upcoming Real Estate Marketing Summit in Southern California and if you would like to attend we have arranged a discounted price, details here.