Welcome to Cyborg Nation
Have you used the Yelp “monocle” yet?
As you type in “pubs” you then point your smartphone in any direction and magically you see “pubs” on your screen through your camera lens. Sitting in my office downtown I can see through the walls. You can touch them for distance and reviews. If you like one, you know which direction to march onward and if need be you can even pull it into google maps for directions where the voice from the “mother ship” will guide you in turn by turn for a safe landing.
Like it or not, you are a few stitches away from being a cyborg.
Manfred E. Clynes and Nathan S. Kline coined the term cyborg in a 1960’s article called “Cyborgs and Space”. They defined it as, an organism that “deliberately incorporates exogenous components extending the self-regulatory control function of the organism in order to adapt it to new environments.”
As disturbing as being compared to a Cyborg may sound, just humor me and make an assessment of two things.
1. What is your phone used for?
2. Where do you take it?
To answer the first, your smartphone (that you may be reading this on) has more computing power than the Apollo 11 Lunar Lander. Did you hear what I just said? If you aren’t using it well, give it to NASA and let them figure out a use for it. Now here is a list of a few cyborgish insights to how your phone is used:
-Visual Surroundings Re-con (Photos)
-Communication with Command Center (Email, calls, txt, IM)
-Galactic Updates (News, Blogs, RSS)
-Navigation (Google Maps)
-Data Collection (Google, Yelp, Urbanspoon, a myriad of other tools)
-Status Report for your Cyborg Squad (Facebook)
Now you may argue, “Ok, I do use my phone in all sorts of ways that makes life easier, but that doesn’t make me a robot!”
This is very true. I mean it isn’t a part of your body. If you were to be considered a “pseudo” Cyborg it would have to be around you all the time and you would almost have to be addicted to it and feel lost without it. My bad…
Have you ever:
-Played angry birds on a plane?
-Taken your phone to the bathroom with you?
-Dropped it in a hot tub? (Why is it in the hot tub??!!)
-Had a Panic Attack because you couldn’t find your phone?
-Texted while in the shower? (You may laugh, but I know you exist!)
-Struggled to get through a movie without sending a text? (Most theaters look like a field of lightning bugs.)
-Sat at dinner and realized everyone is on their phone doing something?
-Looked around your office and noticed everyones phone is within one foot of them?
I say all this not to encourage you to stitch it to your hand, I say this to help you see that the only item you keep closer to you is possibly a wedding ring! Welcome to the cyborg nation. As Real Estate Agents or for that matter anyone who is conducting any kind of business, there are two things that had better be on the forefront of your mind.
1. How am I positioning my personal self to be found by Cyborgs? (My brand, second self)
2. How am I positioning my inventory to be found and acquired by Cyborgs? (Not just about having a website. Cyborgs have a psychology as to how they interact)
By the way, I just wrote this on a flight and took a walk to the back of the plane for a cup of coffee. 17 people had their phones out staring at that little 4 inch screen.
Oh by the way…. Welcome to the Cyborg Nation.
Guest post courtesy of:
At age 8 Nick’s mother was helping him work on his cursive. He looked at her and said, “Why am I doing this? Computers are the future and this is a waste of my time.” The rest is history…